The Impact of the Sarbanes-Oxley Act on Auditing Research Paper

The Impact of the Sarbanes-Oxley Act on Auditing - Research Paper Example Within this context of understanding there are a number of specific requirements. These elements are the necessity of auditors to identify all significant financial reporting elements, including both accounts and disclosures ("Sarbanes-oxley section 404:," 2008). Within these accounts and disclosures, the relative level of risks associated with a potential accounting error must be designated ("Sarbanes-oxley section 404:," 2008). After the identification of these risks have been established, entity-level controls must be established as a means of mitigating accounting error risk with effectiveness ("Sarbanes-oxley section 404:," 2008). This ensures that situation and organizationally specific auditing and accounting measures are developed to further improve accurate financial statements ("Sarbanes-oxley section 404:," 2008). Similarly, transaction-level controls must be implemented in situations where entity-level controls do not apply ("Sarbanes-oxley section 404:," 2008). Finally a comprehensive assessment mechanisms must be implemented that takes into account the nature, extent, and timing of the financial accounting inputs to assure accuracy and precision. the Sarbanes-Oxley Act demonstrates a drastic shift in accounting and auditing standards. In this context of understanding, before the implementation of SOX corporate firms, while required to record financial measures, were oftentimes able to escape stringent account practices by intentionally or unintentionally neglecting the efficient recording of financial inputs. Before SOX corporations such as Enron and WorldCom were able to strategically create inefficient processes wherein aspects of corporate financial inputs that reflected unfavorably on the organization were able to conveniently implement outdated or poor assessment procedures ("Sox 404 reduces," 2010). Conversely, after the passage of SOX 404 top-down risk assessment, auditors were required to not simply examine an

Failure In Small Business Essay Example for Free

Failure In Small Business Essay It is actually a fact that only about 53% of small businesses are not able to keep on trading after three years after their preliminary set up. Some of the businesses fail within their first year of operation. There are so many reasons why this tends to happen. However, business failure does not only happen with the new businesses but it also happen to those businesses which have been in operation for quite some time regardless of how successful they tend to be. Even if business failure happens to all sizes of businesses, the small businesses are very much affected by larger threats for the reason that they do not have the support of additional money as well as resources that the big companies have. Business failure does not only come about through the problems experienced in your own company, they can as well be achieved as a subsidiary effect from dealings made by other businesses, clients and suppliers. It is very necessary for one to identify the premature signs of business failure in order to solve the problem before it is too late (Dwight, 1993). Finally, the business failure comes about when the business has gone beyond a point where it can not continue operating in business any long without encountering supplementary troubles. These troubles might not offer any feasible solutions and for one to go ahead in trading, he or she has to put him or her self in even deeper problems. When the business has reached this point, it is very important for one to acknowledge the business failure early or else he or she will face increased financial as well as legal troubles when trying to save his or her business or he can even go further and put his business to rest. There so many causes of business failure. So many businesses fail because several managers do not incorporate accounting as well as accounting practices to a practical level in their business. Despite the fact that they don’t posses all the accounting knowledge, they really suffer from the lack of financial control together with the problems concerning the cash flow which leads to business failure. If one has a weak accountancy expertise, he is likely to employ a very knowledgeable bookkeeper to manage the financial records on a regular basis. It is very important for one to have somebody who can comprehend the monetary accounts plus the management accounts. Before starting up the business one is supposed to find some time to learn the financial management skills (Claire, 1998). Lack of funds is also another cause of business failure. If one finds out that he does not have enough capital to start up the business, he is supposed to wait until the time when he has saved enough money he needs before starting up a business. If one risks and starts up a business without enough capital then the fellow is destined for business failure. Lack of funds usually leads to too much borrowing and as a result, the business becomes insolvent for the reason that the liabilities becomes too high than the assets. Bankruptcy is a very common result as in it has a cycle of poor management. Lack of funds can also come through competition. As much as the business is offering competitive prices, the business will end up making little profit margin hence it will be too difficult to fund other areas within the business. High costs of finance is another cause of business failure because it can be so disastrous as soaring interest rates as well as unfavorable compensation schedules are so much ignored due to the difficulty of financing the business (John, 1994). As a matter of fact, it is very necessary for one to manage his or her finance with a very keen concern towards interest as well as repayment schedules in order to avoid the business becoming insolvent in the early moments. The collection of data is rather a frustrating process. One needs to persuade the potential data providers to take part. One has to convince them about the value of the information to the business. I provided the incentives for sources to participate such as the clean copy of the eventual database of the relative data to the rest of the database. Eventually I drew a data table in the business notebook to help during the collection of data. A data table ensured that the business is consistent in recording data and it makes it easier to analyze the results of the business. The techniques which were used during the collection of data are data mining techniques. I sorted from large amounts of data and picked out the information because it is the analytic process which is desired to discover data (Claire, 1998). It is expected that all the business persons must have a clear understanding of the failure points in future. Another outcome is that all the business persons must stay in business successfully by not selling cheap products or service. He is not intending to impress the customers but all business persons are supposed to make people feel that they are not getting ripped off. In future all business persons must learn to begin businesses with enough capital. The business person must always learn to hire more staff when there is too much work to be done. They are not supposed to get behind on the work or else the clients will not feel happy. The business is intending to get sufficient operating funds. The business will require the costs of starting and the costs of staying the business in operation. Enough funds are needed in order to cover all the costs until sales can finally pay for these costs. However, all the funds will be borrowed from the bank which will be repayable after the business picks up. References Claire, W. (1998). Risky Business: The Personal and Financial Costs of Small Business Failure. California: Policy Studies Institute. Dwight, R. (1993). Failure and Progress. New Mexico: Cato Institute. John, L. (1984). Success and Failure in Small Business. New York: Gower Publishing Company. John, H. (1991). Measurement of Success and Failure in Small Business. Washington: Curtin University of Technology. John, E. (1963). Small Business Instability and Failure. Alabama: Bureau of Business Research.

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Daoism and Confucian views were important for the development and shaping of human beings. The existence of Confucian and Daoist among the eastern Asian countries has helped to explain their theories. Both authors has differences and similarities in their views of self-cultivation and self-knowledge. Self-knowledge is when a person is aware of their own abilities, limitations, and feelings. Basically just knowing ones self, how one might react to or handle different situations, and how one feel about things. Self-cultivation is what a person whats to improve or educate themselves. And, there was art and nature which played a major role in their theories. They were said to have helped shaping of mankind as we know it. Even though Confucian and Daoist views differ in the concept of self-knowledge and concur on their focus on self-culture, they still acknowledge that nature and art are important for their theories. Self-cultivation is necessary their teachings both agree that people are responsible for their personal life, individual development, and self improvement. Daoism and Confucianism are similar is that they both focus on self-cultivation. As long as a person is self-cultivated, they're able to improve or educate themselves. In Confucius, "Leaving virtue without proper cultivation; not thoroughly discussing what is learned; not being able to move towards righteousness of which a knowledge is gained; and not being able to change what is not good:-these are the things which occasion me solicitude† (Confucius). In Confucius, a person better himself or herself and is satisfied throughout one's existence on earth. In Daoism, a person achieves self-cultivation through nature. Self-cultivation leads to improvement of t... ...es the will† (Mencius). In Mencius, it is said that self-knowledge is the praise of one's nature, and that nature is what is known known and is what results in self-cultivation and self-knowledge . Through the means of art, the ideas of a person knowing one's self is expressed. Confucianism and Daoism seem to be complete polar opposites but there are some similarities between the two. Both Daoist and Confucius shared the idea self-cultivation which leads a person to self-improvement. They differ in their ideas of self-knowledge; how one knows one's self. Having self-knowledge helps you to channel that energy and focus your attention on those self-improvements. Knowing one's short-comings, strengths, and weaknesses, can help to make changes in one's life that will lead to happiness. It is safe to say that Daoist and Confucius has similarities and differences.

The Effects of School Uniform

The Effects of School Uniforms Jeanell Greene Eng121: English composition Instructor Katie Surber April 8, 2012 There are issues that probe our schools on a daily basis. Many are very important such as student behavior and performance, lack of funding, and highly qualified staff, and some are just minor such as use of technology and extra-curricular activities. There are many that are debatable and require extensive dialogue and research. However, there are those educational issues that just need simple discussions to formulate manageable and workable solutions.One of the major and current issues is whether school age children should wear school uniforms or wear regular clothing. There are many parents and school officials who want our children to wear uniforms and there are also many parents who don’t want our children to wear them. Many people feel that the uniform issue plays a vital role in the educational development of children. They feel school uniforms have a major imp act on the educational process of how children learn. It really does not matter whether the children wear uniforms or regular clothes.Children will not learn any differently with or without the school uniforms. The debates over school uniforms are very complicated and have many points of view coming from all directions including teachers, parents, and even students. In reality, school uniforms are becoming quite popular with society, but of course very unpopular with teens and younger children. However, that is to be expected. There are many pros to the use of school uniforms. A plus to school uniforms is that it makes students visible to school personnel, students, and members of the public.School officials will know, by the uniforms, who belong on campus and who do not. Moreover, when students are adorned in school uniforms it makes it easier to identify and recognize children in public in case of an emergency. Wearing school uniforms can give students a sense of belonging. Usuall y, students will feel a sense of acceptance because all of the students are wearing the same thing. Therefore, it reduces the chances of being taunted and/or being bullied. This also helps to build self-esteem and self-assurance. When children wear chool uniforms, parents do not have to worry about being able to purchase designer clothing or expensive brands. There are more advantages of wearing school uniforms. Many people consider that a child in uniform is likely to take school more serious and not play around as much. Many also think that wearing a uniform helps to maintain discipline in schools; it also decreases the amount of discipline problems. It is said that the lack of discipline comes from home because the parents refuse to take on the discipline aspect of parenting. Students fighting at school are another challenge for educators.Some of these fights have a lot to do with fashionable clothing. Students who wear the prescribed dress code will tend to fight less because th ere is no longer the pressure of wanting or desiring the fashionable clothing that everyone else is wearing. There is also the struggle that some schools have with gangs who are identified by certain clothing, colors, and paraphernalia. If school uniforms are worn, this will probably ease some of the tensions related to gang violence. Distractions are another argument in the school uniform issue.By wearing school uniforms, the staff in schools will know that the appropriate clothing is being worn to school daily instead of fads that are considered outrageous, too revealing or displaying the wrong and/or inappropriate messages. Some students have turned school into an everyday fashion show. Therefore, taking the real and main focus off of learning and putting more attention and emphasis on what is being worn to school. School uniforms look nicer and make students look very professional. The woes of finding appropriate dress for school can be alleviated by wearing school uniforms.This will afford them more time and resources to concentrate on their school work. It also gives the students a chance to express their individuality in another more constructive and productive way. Although school uniforms are a good idea to some people, there are others who oppose it. One of the most common reasons why people oppose school uniforms is that it supposedly suppresses individuality. Some educators say that academic progress encourages a student’s pursuit for individual thought which is much more important than what he/she wears. By forcing students to wear school uniforms this inhibits creativity and self-expression.Some people say that making students conform to the school uniform denies the students the opportunity express them through what they wear. When the students are able to create their wardrobe it makes them feel the part of individual more and not feel forced to be a part of a group. It is also felt that students are going to reject rules regardless, and what would the purpose of making them wear a school uniform serve. Henceforth, by forcing students to wear uniforms will only aggravate their individuality and make them rebel by altering their school uniform.The students’ defiance of the school uniform will cause the students to choose an inappropriate size, length, and/or add color to try to individualize the uniform. This creates another problem for the teachers and school administrators. It is also believed that cliques, gangs, and groups will still be formed by the altering of the school uniform. Many feel that there is still no proof that the way our children dress for school will increase or decrease their ability to learn or curb violence in the school setting.Even if the school system does not require students to wear school uniforms, there is still a dress code that must be followed and if it is followed correctly there is no need for school uniforms. Most people feel that the school board should not spend time wor rying about school uniforms or dress codes; they should focus on a better education for children and enforce mandates by local school district and state boards of education along with national disciplines. The problem is not what the children are wearing; it is what they are and are not learning in school and at home.It has been said that some of the best students are bad dressers. Therefore, proving that dressing doesn’t improve learning, only the individual improves learning. Buying school uniforms for most people is considered cheaper than purchasing the latest and hottest trendy items. However, there of others who say it is not because it depends on where and how many school uniforms are purchased. Also, school uniforms can get ruined as well as any other clothing; therefore, the school uniforms will still need replacing just like regular clothing.With that being said, many ask the question how is it really cheaper? They feel that children will keep the clothes that they want to wear in better condition than a school uniform because in reality they don’t want to wear the school uniform anyway. Therefore, this makes the cost of school uniforms higher than the cost of regular clothes. There are also those that consider the school uniform to be ugly, unflattering, plain and boring. They feel it takes away from the individual’s appearance and makes the students not have a good self-image of themselves. The education f children must always be at the forefront of any discussion of any mandates and laws passed which effect and affect the lives of students entrusted to the care of school districts. The stakeholders must examine every avenue and exhaust all resources to enhance the academic development of these students. The school uniform has been a hot topic of discussion among educators, parents, administrators, politicians, and students for years. There are advantages and disadvantages of wearing the prescribed school uniform dress code. Ma ny people feel differently about the school uniform issue and have voiced their opinion in a myriad of ways.The discussion must continue as the data continues to reveal the benefits of school uniforms. Some of the benefits have been witnessed in the school setting in which I am employed. I feel that school uniforms should be worn for the comfort of the individual who doesn’t have what others have, so that he/ she won’t feel left out or inadequate. I really think that wearing school uniforms has helped with the self-esteem of some children because many of them are more focused on their learning and spend less time worrying about being picked on or bullied about what they are wearing.

Bangladesh Brochure

Bangladesh is situated either side of the tropic of cancer. India shares its border with Bangladesh. The three main river flows through Bangladesh are the meghna, the Brahmaputra and the Ganges. The north of Bangladesh is the Himalaya Mountains, the highest mountains in the world. To the south is the Bay of Bengal. The Land & People Landforms: Flood Plains Population: 126 Million Delta Population Density: 800 per square kilometer The Land is Under 15 meters above sea levels 230 of rivers in Bangladesh What are Tropical Cyclones? Tropical storm, typhoon or hurricane is a type of low pressure system which generally forms in the tropics. While they can be highly destructive, tropical cyclones are an important part of the atmosphere circulation system which moves heat from the equatorial region toward the higher latitude. Keyword: Latitude: The distance of a place north or south from the equator (Places that are near to the equator or much warmer than places that are near the north and south poles. ) How Are Tropical Cyclones Formed 1. Formative – clouds start forming over the ocean between 5 and 15 degrees latitude from the equator. 2. Immature – if the conditions are favorable, clouds collect and move with the winds that start rotating clockwise around a low pressure area. Winds start to increase in strength. 3. Mature – the cyclone reaches its peak of intensity and destructive power. 4. Decaying – the power of the cyclone decreases when it moves over land or pole ward over colder waters. In this decaying stage the winds often decrease rapidly and the cyclone eye and cloud patterns disappear. Long Term & Short Term Solutions These are solution to prevent flooding in Bangladesh, short term meaning for a flood which comes once or twice but long term is when it remains therefore 10-15 years. The solution which has been listed below will have a key of stars, the solution with the most stars is expensive whereas with not many stars meaning not so much expensive. The other key is on my opinion whether they are good for presentation of floods in Bangladesh or not or whether they are alright, the key would be 3 different smiley faces. 1. Building Embankments along the River Channel – Plan 1-Embankments This would prevent the water from overflowing of the water while the water discharge is taking place. It would have to 7 meter high. These have o be placed along the river not just in the village. Advantage – preventing mosquitoes carrying malaria and flood Disadvantage – to expensive and restricting fisherman Plan 2-Aid from fishing. 2. Providing emergency in each village and train Villagers in basic health care – The would include particular drug, dressing, water purification tablets, few villagers will be trained and reducing the risk of Plan3-Shelters diseases spreading and provide help for injured people. Advantage – Not many people gaining disease Disadvantage – not preventing the flood 3. Building flood protection shelters in village – Large building able to hold 1000 people on silts. Also shelter for animals. The shelters have been swept away in the past. Plan 4-Emergeny Stores Advantage – people life saved Disadvantage – not preventing flooding, belongings not saved, risk f still being flooded 4. Provide emergency stores of farm replacement – This will include new seeds, new seedlings and supplies of fertilizers. Advantage – Farmers back to work quicker Plan 5-Proof Sheds Disadvantage – not preventing flooding, loose out on the other crops Low income in the beginning 5. Build flood proof grain storage sheds – Sheds built on stilts, preserve the building with food and water Advantage – ensure that villagers had food and clean water Plan 6-Tube Wells Disadvantage – have to fill the shed every time after flood, not preventing the flood 6. Sink new tube wells – Build wells which will protect water supply during flood Advantage – safe drinking water and prevent diseases Plan 7- Warning System Disadvantage – Bangladesh still be flooded. 7. Emergency warning system – Trained operators will be provided, to predict the discharge this will tell whether it will be a flood. Advantage – allowing time for evacuation Disadvantages – parts of Bangladesh still flooded and people still cant do much to save there own lives

Mysteries Surrounding Creutzfeldt-Jakob Disease Essays - Free Essays

Mysteries Surrounding Creutzfeldt-Jakob Disease Essays - Free Essays Mysteries Surrounding Creutzfeldt-Jakob Disease The Mysteries Surrounding Creutzfeldt-Jakob Disease Creutzfeldt-Jakob Disease is a killer. What we know is that it wastes no time. Creutzfeldt-Jakob Disease will kill a person within one year of contraction. It is yet unknown how Creutzfeldt-Jakob Disease chooses its victims, but it does seem to have accomplices, known as the spongiform encephalopathies, in the rest of the animal kingdom. It is possible that it may be known what means Creutzfeldt-Jakob Disease uses in order to annihilate its victims, but the theory surrounding that is still controversial. By examining the facts and observing the evidence we shall one day uncover the truth behind this malicious killer. Creutzfeldt-Jakob Disease is a rare neuro-degenerative disease. Creutzfeldt-Jakob Disease is a rare neuro-degenerative disease that leads to the loss of coordination, dementia and death. Death usually occurs within a year of the onset of symptoms. Creutzfeldt-Jakob Disease is a human disease and can be dormant for as long as thirty years. The average age of onset is sixty years, but there are recorded instances of onset as easily as sixteen years and as old as 80 years. It is estimated that, world-wide, between 0.5 and 1 case per million population occurs annually. Increased incidence in some regions of the world has been attributed to the possibility of a genetic predisposition. In the United States the incidence has been reported as being 0.9 deaths per million population attributable to Creutzfeldt-Jakob Disease. This is an inexact figure however, due to the fact that Creutzfeldt-Jakob Disease is not a reportable disease in the United States (Holman) and the Center for Disease Con trol does not actively monitor the disease (Altman). To track the disease the Center for Disease Control has initiated a four-state study of death certificates (Altman), but since death certificates are not always accurate Davanpour) the survey may not provide an accurate assessment. This leaves the true prevalence in the United States and other countries remaining a mystery. Compounding the uncertainty, autopsies are rarely performed on atypical dementia patients (Harrison) because medical professionals fear infection (Altman). The officially reported rate of Creutzfeldt-Jakob Disease incidence is less than one case per million people per year (World). An informal survey of neuropathologists, however, registered a theoretical range of 2 - 21% of all dementia as actually Creutzfeldt-Jakob Disease (Harrison) and hundreds of thousands of Americans suffer from severe dementia every year (Brayne; United). Two other studies average about a 3% Creutzfeldt-Jakob Disease rate among dementia patients (Mahendra; Wade). A preliminary 1989 University of Pennsylvania study showed that 5% of patients diagnosed with dementia were actually dying from Creutzfeldt-Jakob Disease (Boller). It would seem that Creutzfeldt-Jakob Disease is seriously underdiagnosed. The most common misdiagnosis of Creutzfeldt-Jakob Disease is Alzheimer's disease (Harrison). Creutzfeldt-Jakob Disease was even described as Alzheimers in fast forward (Wlalzek). The symptoms and pathology of both diseases overlap. There can be spongy changes in the brain (a classic effect of Creutzfeldt-Jakob Disease) in Alzheimer's disease, for example, and senile plaques deposited on the brain (a classic effect of Alzheimer's disease) in Creutzfeldt-Jakob Disease (Brown). The causes may overlap as well; epidemiological evidence suggests that people eating meat more than four times a week for a prolonged period have a three times higher chance of suffering dementia than long-time vegetarians (Giem), although this result may be confounded by vascular factors (Van Duijn). Paul Brown, medical director for the U.S. Public Health Service (Gruzen), said that the brains of the young people who died from the new variant Creutzfeldt-Jakob disease in Britain even look like the brains of Alzh eimer's patients (Hager). Stanley Prusiner, the scientist who coined the term prion, speculates that Alzheimer's may in fact turn out to be a prion disease as well (Prusiner). In younger victims the disease could look like multiple sclerosis or a severe viral infection, according to Alzheimer's expert Gareth Roberts (Brain). Twenty percent or more of people clinically diagnosed with Alzheimer's disease are found at autopsy to not have had Alzheimer's at all (McKhann). At Yale, out of 46 patients clinically diagnosed with Alzheimer's, 6 were proven to have actually had Creutzfeldt-Jakob Disease at autopsy (Manuelidis). In another post-mortem study 3 out of 12 Alzheimer patients actually died from a spongiform encephalopathy

le fabuleux destin d essays

le fabuleux destin d essays The movie starts with a short story of the birth and childhood of the girl; called Amlie. She is a very typical french girl, living in Paris. Nevertheless, in such a big city Amelie is someone very lonely indeed. Except for few people she's working with in a caf which is called 'les deux moulins' around montmarte or the neigbourhood; she almost doesnt know anybody at all. This loneliness of course, has a bigger background, which is because that she was a home-schooled kid, and that she lost her mom in a very ironic accident when she was very little. Without any siblings or classmates, this little girl had lived all those years with her father. On a very casual day, while she's in her bathroom watching tv, she hears about the death of princes diana on the news and very consequencidencely she breaks a tile on the ground which had been hiding a little box behind it. So that starts the whole new thing.She makes up her mind to find the former owner of the apartement, so that she might make someone happy..the story continiues after the glory, sure.She gets to try even more, helps with the others. But there's one thing deep down very touching, that there aint nobody to help her actually! She's always been in love with some guy called Nino; a mechanist working mostly around train stations or subways, even part-time in a sex shop.And that guy oddly enough, has a collection of ripped out pictures, a real big book.One day somehow; he drops it while he had to run; and Amelie picks it up. So that gives her the chance to be paid attention.She hangs advertisments all over in the stations to meet with him, if only he wants to get his boo k back.There is the cat-mouse thing; but in the end it gets to be in such a strange condition that noone has any objections, and they just come together and given themselves in love. ...

How to Calculate Atomic Mass

How to Calculate Atomic Mass You may be asked to calculate atomic mass in chemistry or physics. There is more than one way to find atomic mass. Which method you use depends on the information youre given. First, its a good idea to understand what exactly, atomic mass means. What Is Atomic Mass? Atomic mass is the sum of the masses of the protons, neutrons, and electrons in an atom, or the average mass, in a group of atoms. However, electrons have so much less mass than protons and neutrons that they dont factor into the calculation. So,  the atomic mass is the sum of the masses of protons and neutrons. There are three ways to find atomic mass, depending on your situation. Which one to use depends on whether you have a single atom, a natural sample of the element, or simply need to know the standard value. 3 Ways to Find Atomic Mass The method used to find atomic mass depends on whether youre looking at a single atom, a natural sample, or a sample containing a known ratio of isotopes: 1) Look Up Atomic Mass on the Periodic Table If its your first encounter with chemistry, your instructor will want you to learn how to use the periodic table to find the atomic mass (atomic weight) of an element. This number usually is given below an elements symbol. Look for the decimal number, which is a weighted average of the atomic masses of all the natural isotopes of an element. Example:  If you are asked to give the atomic mass of carbon, you first need to know its element symbol, C. Look for C on the periodic table. One number is carbons element number or atomic number. Atomic number increase as you go across the table. This is not the value you want. The atomic mass or atomic weight is the decimal number, The number of significant figures varies according to the table, but the value is around 12.01. This value on a periodic table is given in atomic mass units or amu,  but for chemistry calculations, you usually write atomic mass in terms of grams per mole or g/mol. The atomic mass of carbon would be 12.01 grams per mole of carbon atoms. 2) Sum of Protons and Neutrons for a Single Atom To calculate the atomic mass of a single atom of an element, add up the mass of protons and neutrons. Example: Find the atomic mass of an isotope of carbon that has 7 neutrons. You can see from the periodic table that carbon has an atomic number of 6, which is its number of protons. The atomic mass of the atom is the mass of the protons plus the mass of the neutrons, 6 7, or 13. 3) Weighted Average for All Atoms of an Element The atomic mass of an element is a weighted average of all the elements isotopes based on their natural abundance. It is simple to calculate the atomic mass of an element with these steps.Typically, in these problems, you are provided with a list of isotopes with their mass and their natural abundance either as a decimal or percent value. Multiply each isotopes mass by its abundance. If your abundance is a percent, divide your answer by 100.Add these values together. The answer is the total atomic mass or atomic weight of the element. Example: You are given a sample containing 98% carbon-12 and 2% carbon-13. What is the relative atomic mass of the element? First, convert the percentages to decimal values by dividing each percentage by 100. The sample becomes 0.98 carbon-12 and 0.02 carbon-13. (Tip: You can check your math by making certain the decimals add up to 1. 0.98 0.02 1.00). Next, multiply  the atomic mass of each isotope by the proportion of the element in the sample: 0.98 x 12 11.760.02 x 13 0.26 For the final answer, add these together: 11.76 0.26 12.02 g/mol Advanced Note: This atomic mass is slightly higher than the value given in the periodic table for the element carbon. What does this tell you? The sample you were given to analyze contained more carbon-13 than average. You know this because your relative atomic mass is higher than the periodic table value, even though the periodic table number includes heavier isotopes, such as carbon-14. Also, note the numbers given on the periodic table apply to the Earths crust/atmosphere and may have little bearing on the expected isotope ratio in the mantle or core or on other worlds. Over time, you may notice the atomic mass values listed for each element on the periodic table may change slightly. This happens when scientists revise the estimated isotope ratio in the crust. In modern periodic tables, sometimes a range of values is cited rather than a single atomic mass. Find More Worked Examples

Assignment 3 Essay Example | Topics and Well Written Essays - 250 words - 2

Assignment 3 - Essay Example Scientists describe dark energy as a form of energy in space that accelerates the expansion of the universe. Evidence of dark energy is through: the supernovae, large-scale structure theory, observational Hubble constant data, late-time integrated Sachs-Wolfe effect and the measurement of the cosmic microwave background (Sarkar, pg33). The proponents of the top down scenario proposed that the structure forms through the collapse of a huge gas cloud and as the cloud collapses the gas forms a rapidly rotating disk which is the galaxy (Sarkar, pg55). The bottom-up scenario, on the other hand, involves the merging of smaller objects to form large ones, which mean that galaxies form by the coalescence of smaller structures to form one huge structure. The age of the earth and formation of the various specular objects is the point of contention among the scientists for many centuries. However, there are features and theories which strongly suggest that the earth is at least a million years old: One of the theories tested is the calculation of the rate at which the salt is delivered to the ocean. The level of salt in river water is small and since most rivers flow into oceans measuring the evaporative concentration of the salts reveals that the age of the earth is more than a million years. The thickness of total sedimentary record divided by the average sedimentation rates also yields the same conclusion that the earth is more than a million years

Why does Warren Buffett rely heavily on Net Working Capital analysis Essay

Why does Warren Buffett rely heavily on Net Working Capital analysis as his principal method of valuing businesses Do you agree - Essay Example What is meant by Net Working Capital? Net Working Capital (NWC) is Current Assets minus Current Liabilities. Current Assets include Cash and Cash Equivalents, Receivables, Inventory and other current Assets. Current Liabilities include all Short Term Borrowings. Net working Capital is also defined as that part of Current Assets that is financed by Long term Funds. This definition of the NWC is useful for the analysis of the trade-off between Profitability and risk. The Greater the amount of NWC, the greater is the liquidity of the business, lesser the risk. Thus, if the company’s goal is increasing profitability, it can be achieved by increasing risk, which again is measured by the lower level of Net Working Capital. The important elements of decision making during the process of purchase of a business are Profitability and Risk. Both these elements can be analyzed using Net Working Capital. Net Working Capital can be improved by infusing new funds in to the business in terms of Capital or long term finance. Similarly, NWC can be deteriorated by purchase of Long Term Assets. Any increase in Current Assets of the company which has a corresponding increase in current liabilities would not effect the NWC of the company. The value of the business is determined by its intrinsic value. Intrinsic value of a business can be determined by Long term Assets minus Long term Liabilities. The other way of measuring the intrinsic value of the business is Current Assets minus Current Liabilities, which is measured by Net Working Capital. 2In a net-net situation, an investor estimates a liquidation value for a company, then tries to pay a fraction of that value in the market. Ben Graham loved these types of situations, defining the net-net value as: Graham would invest in companies which are available at a price which is two-thirds of the NWC of the company, the one-third portion is the margin of safety which would protect the investor against

Sumatran Tigers Research Paper Example | Topics and Well Written Essays - 1500 words

Sumatran Tigers - Research Paper Example There are two major factors that have caused the Sumatran tigers to become critically endangered – agricultural growth and increased poaching. Sumatra has undergone extensive deforestation as a result of agricultural growth, especially in the production of palm oil. This has caused the tiger habitats to become limited to the Kerinci Seblat and Gunung Leuser national parks and some unprotected areas. Again, tigers that live in unprotected areas are at increased risk of poaching and killing as they frequently enter nearby villages in search of food. Since the 1990s, Sumatran tigers have been hunted for their bones which are an important ingredient in traditional Asian medicines especially to treat rheumatism. Tiger bones and other products of the tiger are also used in magical practices that are conducted in Sumatra and other parts of Indonesia. These products are used as â€Å"ingredients for prescriptions or as amulets to ward off evil spirits† (Shepherd & Magnus 11). I n fact, Indonesia has been identified as the major supplier of tiger bones and other tiger products from 1975 to 1992 in the South Korean Customs import records (Shepherd & Magnus 37). The skins and bones of Sumatra Tigers are also exported internationally. Tiger teeth and claws are also used to custom design gold pendants to cater to international tourists.Tiger skins and stuffed tigers are also in great demand in the domestic market with policemen, army personnel, government officials and business men as the primary customers.

What Lessons can be learned from the Global Financial Crisis of Assignment

What Lessons can be learned from the Global Financial Crisis of 2007-08, About the Effectiveness of the Transmission Mechanism of Monetary Policy - Assignment Example The crisis has adversely affected the financial as well as economic stability of a large number of countries, imposing inevitable unfavourable impacts on the financial institutions, national governmental structures and stock market performances worldwide. It had also created a strong adverse effect on the business world, leading to gradually deepening fluctuations in the housing markets and increased unemployment rates in the majorly affected economies such as the US (as the epicentre of the crisis) and the European nations among the majors. It has been identified the most common cause for the crisis situation was associated with the low interest rate policy practiced by the Federal Reserve along with central banks (Grail Research, 2009). As assumed in the transmission mechanism of monetary policy, such violations in the interests rates are likely to lead towards a severe instability in the housing markets, disposable income disbursements in the economy, credit demand, exchange rate fluctuations, stock market volatility and overall wealth generation obstructions (Bank of England, n.d.). Evidently, the crisis situation also exhibited fluctuations and instability in various other key determinant factors that are supposed to act as major components to economic development, which include subprime mortgages, ineffective regulatory policies and leveraging the banking sector as prima facie (Grail Research, 2009). In this crisis situation, the Federal Reserve and central banks of different countries were identified to focus on building their respective monetary policies on the basis of short-term interest rates, which can also be accounted as a major cause to have a strong influence on the aforementioned factors in the global money market (Lewis, 2010). As can be observed from the brief discussion presented above, the context of the recent global financial crisis 2007-08 represents a complex phenomenon of interest rate based monetary policy measures taken by countries in the post-modern era. To obtain a succinct understanding of the entire occurrence, this essay will base its discussion on the conceptual framework of transmission mechanism of monetary policy. In this regard, the sole aim of the essay will be to conclude on the effectiveness of the transmission mechanism of monetary policy in addressing the lessons learned from the recent occurrence of the global financial crisis in 2007-08. The Transmission Mechanism of Monetary Policies The transmission mechanism of monetary policies depicts that there are different procedures on the basis of which, interest rates in an economy can be identified and assessed to be affecting the economic conditions of a country as a whole (Refer to Appendix Figure 1). As per this theory, the decisions in relation to interest rate are seemed to influence other market interest rates, which include deposit rates of bank and mortgage rates to a significant level; thus, creating a significant effect on the economic st ability of the nation. The interest rate policies further affects the expectations along with confidence of the market investors, on the basis of which, these policies tends to influence the future development of an economy (Bolvin & et. al., 2010). Additionally, the interest rate policies influence exchange rates along with asset prices to a substantial extent. Changes in interest rates are further recognised to have an influence on the spending, investment as well as saving behaviour of the people and firms operating in an economy, playing the role of a major determinant of

Managing Organizational Change - Project proposal Essay

Managing Organizational Change - Project proposal - Essay Example While going through literatures, I found impressing that ‘resistance is a resource, an opportunity and a power’ (Palmer, Dunford and Akin, 2009 and Ford and Ford, 2009) as resistance can help managers gain more ideas and feedback about the proposed changes. The course project paper will consider this as a personal model for specific change management and describe its theoretical perspectives and practical evidences based on relevant literatures. Exploratory research will be used in the paper to describe the change management concept of ‘resistance to change’ and to explore strategic initiatives to manage resistance, based on reviewing various relevant literatures in the field, taken from books and journals accessed from sources like EBSCO, Emerald etc. Apart from the course text book, journals will be used to review the literature that explores organizational resistance to change. Out of journal sources, the scholarly articles, Decoding Resistance to Change: Strong leaders can hear and learn from their critics by Ford and Ford (2009) and Navigating Organizational Change: Change Leaders, Employee Resistance and Work-based Identities by Dijk, R. V and Dick, R. V (2009) will be of greater use in the research paper as these sources have detailed much about managing resistance and approaching it as power and

What Lessons can be learned from the Global Financial Crisis of Assignment

What Lessons can be learned from the Global Financial Crisis of 2007-08, About the Effectiveness of the Transmission Mechanism of Monetary Policy - Assignment Example The crisis has adversely affected the financial as well as economic stability of a large number of countries, imposing inevitable unfavourable impacts on the financial institutions, national governmental structures and stock market performances worldwide. It had also created a strong adverse effect on the business world, leading to gradually deepening fluctuations in the housing markets and increased unemployment rates in the majorly affected economies such as the US (as the epicentre of the crisis) and the European nations among the majors. It has been identified the most common cause for the crisis situation was associated with the low interest rate policy practiced by the Federal Reserve along with central banks (Grail Research, 2009). As assumed in the transmission mechanism of monetary policy, such violations in the interests rates are likely to lead towards a severe instability in the housing markets, disposable income disbursements in the economy, credit demand, exchange rate fluctuations, stock market volatility and overall wealth generation obstructions (Bank of England, n.d.). Evidently, the crisis situation also exhibited fluctuations and instability in various other key determinant factors that are supposed to act as major components to economic development, which include subprime mortgages, ineffective regulatory policies and leveraging the banking sector as prima facie (Grail Research, 2009). In this crisis situation, the Federal Reserve and central banks of different countries were identified to focus on building their respective monetary policies on the basis of short-term interest rates, which can also be accounted as a major cause to have a strong influence on the aforementioned factors in the global money market (Lewis, 2010). As can be observed from the brief discussion presented above, the context of the recent global financial crisis 2007-08 represents a complex phenomenon of interest rate based monetary policy measures taken by countries in the post-modern era. To obtain a succinct understanding of the entire occurrence, this essay will base its discussion on the conceptual framework of transmission mechanism of monetary policy. In this regard, the sole aim of the essay will be to conclude on the effectiveness of the transmission mechanism of monetary policy in addressing the lessons learned from the recent occurrence of the global financial crisis in 2007-08. The Transmission Mechanism of Monetary Policies The transmission mechanism of monetary policies depicts that there are different procedures on the basis of which, interest rates in an economy can be identified and assessed to be affecting the economic conditions of a country as a whole (Refer to Appendix Figure 1). As per this theory, the decisions in relation to interest rate are seemed to influence other market interest rates, which include deposit rates of bank and mortgage rates to a significant level; thus, creating a significant effect on the economic st ability of the nation. The interest rate policies further affects the expectations along with confidence of the market investors, on the basis of which, these policies tends to influence the future development of an economy (Bolvin & et. al., 2010). Additionally, the interest rate policies influence exchange rates along with asset prices to a substantial extent. Changes in interest rates are further recognised to have an influence on the spending, investment as well as saving behaviour of the people and firms operating in an economy, playing the role of a major determinant of

Employee Development Essay Example | Topics and Well Written Essays - 500 words

Employee Development - Essay Example One such organization that applies this aspect is Tarmac, which is a leading construction company in the United Kingdom, which began operations in 1930 and involves itself in the supply of building materials and other supplies critical in the building and construction industry (Tarmac Case Study, 2014). The company has at least eleven thousand people working as part of its workforce in which its organizational structure comprises of Tarmac UK and Tarmac International. Over the years, Tarmac has come to appreciate its workforce as being more than just employees in hard hats, but they have become useful resources to the company (Tarmac Case Study, 2014). Ideally, Tarmac relies on having a skilled workforce for improving on work performance, efficiency and this knowledge is applicable in its sales and marketing, IT, finance and procurement departments. In this case, Tarmac only recruits the best from the market in which the company maximizes on their skills and knowledge to create a competitive advantage while also making sure that the employees remain interested, motivated, and developed in order for them to retain their organizational commitment. Another aspect that Tarmac applies as its human resource management practice is the fact that the Company identifies its human resource needs before embarking on the process of recruitment, which is part of its strategic process (Sims, 2006). Further, its strategy referred to as DREAM (developing markets, reducing operational costs, engaging employees, acting responsibly and managing assets) is one that every employee has to familiarize themselves with as part of Tarmac’s initiative to delivering value to its stakeholders (Tarmac Case Study, 2014). Lastly, Tarmac ensures that its workforce remains motivated to accomplish the organizational tasks by enrolling them in trainings as a way of improving on their skills and

To explore the ways aspects of power are shown in the poem Essay Example for Free

To explore the ways aspects of power are shown in the poem Essay This poem is a dramatic monologue about a woman whose lover is cheating on her with his mistress ‘Pauline’. The woman who is speaking talks about her feelings of hatred and betrayal, so she decides to show her lover how much she is hurt by poisoning his mistress and making him watch her die slowly. Robert Browning’s poem was set in the ancient regime when women were thought of as incapable and a lower class because of their gender. She feels that she deserves power and therefore wants control of everything she does this is portrayed by the language that he uses. The language in the laboratory is very effective. Robert Browning uses techniques such as alliteration to emphasise different moods in the poem such as ‘moisten, mash up thy powder’; the alliteration in this case is effective because it sounds angry and gives the poem a more venomous feel. This relates to the poem because it reminds us that a poison is being made. The structure of the laboratory reminds the reader of a list. This is also evident in some of the language. The line ‘A signet, a fan-mount, a filigree basket’ portrays that she has thought things and shows her determination to kill. It is also very logical which make the reader question her sanity. I believe that Robert Browning structured the poem like this to make sure that we don’t feel sympathy for her as she is shown as a cold killer. Robert Browning uses a technique called enjambment in the lines ‘with her head/ and her breast and her arms and her hands should drop dead. ’ This technique is an effective form of structure because it forces the reader to read it quickly which in effect speeds up the pace of the poem. Robert browning used this technique to make the poem more dramatic and also enables the reader to get to the end of the poem when Pauline will be killed. The poet uses repetition throughout the poem to create the image of insanity and paranoia. ‘While they laugh-laugh at me’ is used to make the reader believe that she is insane from the thought of her lover cheating on her. The word ‘laugh’ is effective because it indicates to the reader that she is beyond feeling heartache and her rage has blinded her into paranoia. The punctuation has a wide job role in the Laboratory. It is used for pace as the commas are slowing the pace down in contrast to the language and poetic techniques which are speeding it up. The role of the punctuation is particularly illustrated in the lines ‘Quickis it finished? The colours too grim! / Why not soft like the phials, enticing and dim? ’. This quote shows that the language picked was cleverly thought out as it makes the reader want to read faster, and the punctuation slows the reader again and slows the pace to make it more dramatic and tense. Throughout the poem the narrator talks about how she want to kill Pauline and how she will feel when she does it, but in this quote near the end of the poem it says: ‘Let it brighten her drink, let her turn it and stir, /And try it and taste, ere she fix and prefer! ’ this suggests that Pauline would not realise that the poison is in her glass and would taste it and stir the drink more to make it taste better and subsequently mix the poison in her glass therefore leading to her own death. In conclusion, I believe that Robert Browning uses all these techniques to engage the reader and make them feel the pain of the narrator. Through this poem I have learnt that power can go to peoples head if they use it wrongly. Throughout the essay I have been writing about Robert Browning’s unique way of putting the reader into the writing. He also uses techniques to put emotion and life into the poem. Life in the 1800s was all about power and money; the more money you had the more power and influence you had. It was hard for women to be noticed as an equal because in those times women were known as the lesser species so had no power and were property to their father until marriage when they would be transferred to the husband. Women had no say in social matters or had any influence in the community. I believe Robert Browning was trying to say that women still have emotions and are equally strong physically and mentally which is shown in the well planned out murder in the poem.

Theories of Criminality, Aggression and Violence

Theories of Criminality, Aggression and Violence Criminal Psychology George C. Wall Crime will affect every one of us one way or another at some point in our life. We may not be the one who is victimized but it may be a family member or neighbor, but we are still affected in some way. Criminals have many reasons why they choose that lifestyle, whether it is a psychological defect or just a way to make it through life, they all have their reasons. If we can find the reason for the crime then we may be able to start combating it and help change those who commit crime. There are many factors that cause a person to choose the criminal lifestyle. There are psychological factors as well as social risk factors when it comes to crime and these factors have different effects on people. When we examine the various psychological risk factors we look at the cognitive and language deficiencies, the individual’s intelligence, conditions such as attention deficit hyperactivity disorder (ADHD), conduct disorder and oppositional defiant disorder (Bartol Bartol, 2014, Pg. 45). These psychological issues can affect the way a person learns proper behavior and affects the way they assimilate into society. The way a person learns and interprets what they are taught can make a difference in the way they behave. â€Å"Cognitive and language impairments increase the risk of antisocial behavior, at least in boys† (Bartol Bartol, 2014, Pg. 47). Antisocial behavior is a key item when it comes to the choice to violate the norms of society and the choice to become a criminal. These impairments can also lead a person to have a lower intelligence level. It is believed that if a person has a low intelligence level then they may be more apt to commit crime, due to their failures in school and these failures can lead to delinquency (Bartol Bartol, 2014, Pg. 47). Let us take a moment to look at how conditions such as attention deficit hyperactivity disorder, conduct disorder and oppositional defiant disorder apply to criminal psychology. ADHD has three key behaviors, inattention, impulsivity and excessive motor control (Bartol Bartol, 2014, Pg. 50). ADHD can contribute to criminal behavior, â€Å"some researchers estimate that about one-fourth of all children with ADHD engage in serious antisocial behavior during childhood and adolescence and criminal behavior as adults (Bartol Bartol, 2014, Pg. 51). Another serious condition is called conduct disorder, which is â€Å"characterized by persistent misbehavior† (Bartol Bartol, 2014, Pg. 52). This misbehavior can lead a person to take on the criminal lifestyle without looking back. The final condition we will look at is oppositional defiant disorder, which is a child who is â€Å"negative, hostile, and defiant, more than is expected for his or her age, and lasting for at least six mon ths† (Bartol Bartol, 2014, Pg. 54). As with many psychological diagnoses, you can have a person who suffers from any combination of disorders. We have now examined the psychological factors in criminal psychology; now let us look at the social factors. The social factors include issues such as poverty, peer rejection, poor preschool child care, school failure, association with antisocial peers and the lack of proper after school care (Bartol Bartol, 2014, Pgs. 31-37). The various social factors can be present in any level of society from the wealthy to the poor. When we talk about those who live in poverty it is important to recognize that â€Å"the great majority of poor children and adults are law-abiding citizens† (Bartol Bartol, 2014, Pg 33). There is some connection between poverty and crime but it is not always the case, â€Å"while people in poverty might commit crimes of desperation, white-collar criminals often commit crimes of opportunity† (Vogel, 2008). Early peer rejection is a social factor that can cause a normally happy and compliant child to turn into a hostile antisocial child. â€Å"One of the strongest predictors of later involvement in antisocial behavior is early rejection by peers† (Bartol Bartol, 2014, Pg. 33). When a child is rejected by their peers they must fulfill that need for acceptance somewhere, they tend to find each other and only interact with each other. â€Å"During the adolescent years, involvement with antisocial peers shows a robust and consistent relationship to delinquency, drug use, and a range of other problematic behaviors† (Bartol Bartol, 2014, Pg. 34). Poor preschool care and the lack of proper after school care can also contribute to antisocial and criminal behavior. Preschool is often a child’s first lengthy interactions they have outside of their immediate family. Preschool is also where they begin to develop their social, language and learning skills. â€Å"Poor-quality child care has been reported to put children’s development at risk for poorer language, poor cognitive development, and lower ratings of social and emotional adjustment† (Bartol Bartol, 2014, Pg. 36). This poor development goes hand in hand with the psychological issues of inadequate cognitive and language development. Proper after school care can also help prevent antisocial behavior. It is believed that children who are by themselves for large amounts of time after school tend to develop behavior problems (Bartol Bartol, 2014, Pg. 37). Organizations within the community can make a difference in a child’s life, â€Å"day-care cent ers that open their doors to children after school hours or community groups that offer after-school programs in troubled neighborhoods can make a positive difference† (Bartol Bartol, 2014, Pg. 37). School failure also plays a role in the development of antisocial and criminal behavior. Again, we can see where school failure can affect the cognitive and language development of an individual. â€Å"School failure eventually affects the community through higher rates of crime†¦Ã¢â‚¬  (Poole, 1997). In today’s world the lack of education limits a person on what jobs they can perform and who will hire them. This lack of employment can cause a person that normally would obey the law to become a criminal just to survive. In trying to understand the mind of a criminal we must consider all factors that created the person we are studying. These risk factors, rather they are psychological or social play a role in the development of antisocial and criminal behavior. In addition to risk factors we must also study human aggression and violence. These risk factors will affect how a person handles aggression and violence since the way they develop coping methods can be affected by the way they learn to be a part of society. There are many theories on aggression and violence in humans. Some scientists believe that â€Å"humans are born aggressive and naturally violent, or born relatively free of aggressive tendencies† (Bartol Bartol, 2014, Pg. 111). The human being is able to develop the ability to control the aggression and violence through various learning methods. When the negative psychological and social issues develop we are unable to develop the proper methods to control ourselves. There have been many different theories and models developed over the years addressing aggression. The psychodynamic viewpoint assumes â€Å"that humans, by their very nature, will always be prone to aggressive impulses and hence are likely to commit violent acts if these impulses are not appropriately managed or held in check† (Bartol Bartol, 2014, Pg. 112). In addition to the psychodynamic viewpoint you have the ethological viewpoint, which is â€Å"the study of animal behavior in relation to the animal’s natural habitat, and it compares that behavior to human behavior† (Bartol Bartol, 2014, Pg. 112). In addition to these viewpoints there are various models associated with aggression and violence. The Cognitive-Neoassociation Model that thoughts and memories that are created through our early years are associated with aggression (Bartol Bartol, 2014, Pg. 115-116). There is also the Excitation Transfer Theory, which is a â€Å"theory to explain how physiological arousal can generalize from one situation to another† (Bartol Bartol, 2014, Pg. 116). This theory purposes that a person can be subjected to a negative event and because of that event they carry that anger or frustration to another event. Additionally, there is the Displaced Aggression Theory, â€Å"aggression is displaced when the target is innocent of any wrongdoing but is simply in the wrong place at the wrong time† (Bartol Bartol, 2014, Pg. 116). An example of this would be where a husband is angry at their wife and someone accidently bumps in to him and in turn they are assaulted. It is difficult to address all the theories to every incident, but we must keep every possibility in our minds when we are evaluating the cause of the aggression or violent act. We have theories to follow as well as some cognitive models of aggression. These models â€Å"have hypothesized that, while observational learning is important in the process, the individual’s cognitive learning is important in the process† (Bartol Bartol, 2014, Pg. 122). The two models we will look at are the cognitive scripts model and the hostile attribution model. These models examine human behavior and the tendency to be aggressive and violent. The cognitive scripts model believes that â€Å"social behavior in general, and aggressive behavior in particular, is controlled largely by cognitive scripts learned and memorized through daily experiences† (Bartol Bartol, 2014, Pg. 122). This model states that behaviors and the responses a person has is based on what we all go through in life, our ups and downs. The hostile attribution model believes that people who are violent and aggressive often â€Å"interpret ambiguous actions as hostile and threatening† (Bartol Bartol, 2014, Pg. 123). These individuals may take a simple shoulder bump as an aggressive action and may become aggressive or violent towards the person. Exposure to violence in mass media has also been attributed to violent and aggressive behavior. Studies suggest that people, who play violent video games, watch violent movies or television shows may be more prone to aggressive and violent behavior (Bartol Bartol, 2014, Pg. 131). These theories are often debated within the psychological community itself. There are different theories and approaches to aggressive and violent behavior. There are psychological and social factors that come into play as well. There are some environmental factors can lead to a person to make bad choices in life. Complications during birth, prenatal exposure to nicotine, alcohol and drugs, faulty brain development, and exposure to toxins can all lead to antisocial and criminal behavior (Bartol Bartol, 2014, Pgs. 69-73). Exposure to these environmental factors can cause the fetus to develop improperly, which can lead to antisocial behavior (Bartol Bartol, 2014, Pg. 69). The criminal mind is a difficult thing to understand. They each have their own reasons for committing crime and even though there are risk factors that can attribute to the choices that an individual may make. Along with all the theories, models and viewpoints we cannot ignore the person that commits the crime, while one of these may apply the end result is that crime was committed and a victim was created. References Bartol, C., Bartol, A. (2014).Criminal behavior a psychological approach. (10th ed.). Upper Saddle River, NJ: Pearson Education, Inc. Poole, D. L. (1997). The SAFE project: Community-driven partnerships in health, mental health, and education to prevent early school failure. Health Social Work, 22(4), 282-9. Retrieved from http://search.proquest.com/docview/210556291?accountid=159007 Vogel, S. (2008, Aug 24). Does poverty = crime? scholars disagree. McClatchy Tribune Business News. Retrieved February 16, 2014, from http://search.proquest.com/docview/464394103?accountid=159007

Mark Twain and the Lost Manuscript of The Adventures of Huckleberry Fin

Mark Twain and the Lost Manuscript of Huckleberry Finn      Ã‚  Ã‚   On November 30, 1835, Samuel Langhorne Clemens was born in the town of Florida, Missouri.   He had four siblings, three were older than him and one was younger.   When Clemens was four, his family moved to the town of Hannibal, Missouri.   Hannibal was a town located on the Mississippi river and would later become the setting for most of his stories ("Twain").   In 1847, when Clemens was twelve his father died.   Clemens grew up in an educated family (Works of Twain: Biographical Sketch).   At age twelve he was apprenticed to a printer and at age sixteen he worked under his brother, Orion who was a newspaper publisher in Hannibal.   Clemens made an early attempt at writing by sending comical travel letters to the Keokuk Saturday Post in Iowa under the pen name Thomas Jefferson Snodgrass.   These letters contained purposely inserted errors typical of Clemen's later work. When he was twenty-two he fulfilled a childhood dream by becoming apprenticed to a riverboat pilot named, Horace Bixby.   After his apprenticeship, he worked as a river boat pilot for four years.      The Civil War stopped riverboat traffic in 1861.   Clemens was out of work for several weeks before he traveled with his brother Orion to Nevada.   Orion had aspirations of becoming Territorial Secretary of Nevada.   Clemens became a reporter and later a feature editor for the Virginia City Territorial Enterprise, a Nevada newspaper.   During his reporting of the Nevada Constitutional Convention, Samuel Langhorne Clemens officially adopted for himself the pen name "Mark Twain" (Works of Twain: Brief Account).... ...   Simon and Schuster, Inc., 1990.    Outline    Thesis Statement:   An original draft of Mark Twain's The Adventures of Huckleberry Finn exists containing material excluded from the first printing of the book.    I.   Twain's biographical information   Ã‚  Ã‚  Ã‚  Ã‚   A.   Childhood   Ã‚  Ã‚  Ã‚  Ã‚   B.   Education   Ã‚  Ã‚  Ã‚  Ã‚   C.   Professional life   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   1.   Jobs   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   2.   Literary works   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   3.   Financial conditions   Ã‚  Ã‚  Ã‚  Ã‚   D.   Personal life   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   1.   Life style   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   2.   Family life II.   Original manuscript of The Adventures   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   of Huckleberry Finn   Ã‚  Ã‚  Ã‚  Ã‚   A.   General information   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   1.   Discovery information   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   2.   How the manuscript was lost   Ã‚  Ã‚  Ã‚  Ã‚   B.   Legal battle for printing rights   Ã‚  Ã‚  Ã‚  Ã‚   C.   Difference from the first publishing III.   Conclusion

Friar Lawrence Is to Blame for Death of Romeo and Juliet Essay

Friar Laurence’s interference in the families of Romeo and Juliet set much of the fighting, rage and death of these characters into motion. Romeo and Juliet is the title of a great tragedy. This tragedy has been caused by Friar Laurence’s involvement in the marriage of Romeo and Juliet, the Friar’s lying to Capulet and his family, and his involvement in the false death of Juliet. i shall start by reminding you that romeo and juliet married shortly after they met but this was abrutly ended when the couple were found dead in capulets tomb with romeo poisoned and juliet stabbed in the chest Friar Laurence’s involvement in the marriage of Romeo and Juliet has caused a tragedy. Romeo and Juliet thought that they fell in love, but the Friar should have known that they were just kids and they were really rushing into things. In Romeo and Juliet, Friar Laurence says, â€Å"These violent delights have violent ends. Is loathsome in his own deliciousness, and in the taste confounds the appetite: Therefore love moderately: long love doth so, too swift arrives as tardy as too slow.† When he says this, he is giving Romeo a warnin. Also, Friar Lawrence should have known at the time, that Romeo was loving with his eyes and not with his heart. For example, Romeo was in a relationship with Rosaline, before marrying Julliet. Inonclusion , the Friar did not have the expierence to know that they were kids. The Friar thought that this marriage will end an ancient grudge of two prominent families, when it will only separate them even more. Friar Laurence was helping Capulet and Lady Capulet mourn over Tybalt’s death. Paris says, â€Å"With these times of woe afford no time to woo!† . If everything was thought about clearly and not rushed through then none of this would have happened and Romeo and Juliet would not have died such a tragic death. Another example of the Friar lying is by not telling Montague and Lady Montague of Romeo and Juliet’s elopement. This only made matters worse, and now both Romeo and Juliet are dead. The Friar made this marriage a huge mistake, and he could have stopped the w hole thing right there and then by just saying no. The bad advice keeps coming. Hold, daughter. â€Å"I do spy a kind of hope, Which craves as desperate an execution, As that is desperate which we would prevent. If, rather than to marry County Paris,†When Juliet turns to Friar Lawrence in desperation because her parents are forcing her to marry Paris, the Friar concocts the crazy scheme for Juliet to fake her own death. He tells her that if she has the strength to take her own life  rather than marry Paris, than she should have the strength to pretend she’s dead to avoid the love of another man. She put her neck on the line with the help of a coward. Another example, of the Friar’s selfish intentions, is the tomb scene,where-upon finding Juliet in there, and two dead bodies lying on the floor, he needs no persuasion to leave, which he does so in immense. Hence, the Friar did not understand how to be a leader and did not follow through. Friar Laurence largely contributed to the deaths of Romeo and Juliet by marrying them despite their parents, giving Juliet the poison and by not thinking things through clearly. Instead he always tried to find a â€Å"quick-fix† solution. However, he has a kind disposition, and honestly tries to help Romeo and Juliet in whatever way he can. This confession, added to the tragic deaths of the young lovers, ceased the age-old fight between the Capulets and the Montagues. PROOF exhibit A =the vial many have said this was the cause of their death but i disagree. it was rather the schemes and plans of friar lawrence who conducted the vile and who caused the deaths of poor romeo and juliet. exhibit B – remeber this letter which outlines all he details of the plans that friar lawrence and juliet made & also contains letter to romeo about plan.

Freedom and Equality

Although freedom and equality are values that American’s hold dear to their hearts, they are difficult to enforce to an entire nation from the perspective of the US government. Freedom was easier breaking from the colonial days to a new constitutional government, one reason was because there was less people to govern, and secondly because only first class citizens (white male) had any true freedom to do whatever they we interested in. This was the case because all men were not created equal in the eyes of the wealthy white make, obviously I am generalizing, women and African Americans had a very difficult time even asking for the right to vote in the so-called free country. This being said true equality has never been mastered by the US Government, or any other governing body for that matter. The US today is still torn over the right to marry whomever you chose. This should be a no brainer in a country that prides itself on values of freedom and equality. Throughout the history of the United States government, I believe that equality has taken strides to encompass more and more people. I believe that equality is progress, and in this case it is progressing much further than freedom has. Most recently in this last decade or so since 9/11, freedoms have been stripped from civilians in order to promote safety. Under amendments such as the Patriot Act, the Executive branch has taken certain privacy freedoms from the citizens, informing us that the reason is to protect the Land of the Free. Quite a double standard when it comes to freedom and a governing body. If the citizens were to have every freedom that they so chose, without moral consideration, than laws would not be abided and the local or National governments would not have the freedom to enforce such laws that keep society running smoothly.

No Money, No Honey

Chapter 1 Marketing: Creating and Capturing Customer Value 1) All of the following are accurate descriptions of modern marketing, EXCEPT which one? A) Marketing is the creation of value for customers. B) Marketing is managing profitable customer relationships. C) Selling and advertising are synonymous with marketing. D) Marketing involves satisfying customers' needs. E) Marketing is used by for-profit and not-for-profit organizations. Answer: C Diff: 2Page Ref: 2 and 4 2) According to the opening scenario, the Tide marketing team is MOST concerned about which of the following? A) maintaining its brand share B) fostering customers' emotional connections with their product C) advertising their product's benefits D) comparing the effectiveness of their product to other brands E) incorporating consumer-generated marketing in the marketing mix Answer: B Diff: 2Page Ref: 2 3) According to management guru Peter Drucker, â€Å"The aim of marketing is to ________. † A) create customer value B) identify customer demands C) make selling unnecessary D) set realistic customer expectations E) sell products Answer: C Diff: 2Page Ref: 5 ) ________ is defined as a social and managerial process by which individuals and organizations obtain what they need and want through value creation and exchange. A) Selling B) Advertising C) Bartering D) Marketing E) Negotiating Answer: D Diff: 2Page Ref: 5 5) Which steps of the five-step marketing process are about understanding customers, creating customer value, and building strong customer relationships? A) the first two only B) the first three only C) the first four only D) the last three only E) the last four only Answer: C Diff: 2Page Ref: 5 ) According to the simple five-step model of the marketing process, a company needs to ________ before designing a customer-driven marketing strategy. A) determine how to deliver superior value B) build profitable relationships with customers C) use customer relationship management to create full partnerships with key customers D) understand the marketplace and customer needs and wants E) construct key components of a marketing program Answer: D Diff: 2Page Ref: 5 7) ________ are human needs as shaped by individual personality and culture. A) Needs B) Wants C) Demands D) Values E) Exchanges Answer: B Diff: 2Page Ref: 6 8) When backed by buying power, wants become ________. A) social needs B) demands C) physical needs D) self-esteem needs E) exchanges Answer: B Diff: 1Page Ref: 6 9) What do companies call a set of benefits that they promise to consumers to satisfy their needs? A) market offering B) value proposition C) demand satisfaction D) need proposition E) evoked set Answer: A Diff: 1Page Ref: 6 10) Which of the following refers to sellers being preoccupied with their own products and losing sight of underlying consumer needs? A) selling myopia B) marketing management C) value proposition D) marketing myopia E) the product concept Answer: D Diff: 1Page Ref: 6 11) When marketers set low expectations for a market offering, the biggest risk they run is ________. A) disappointing loyal customers B) decreasing customer satisfaction C) failing to attract enough customers D) failing to understand their customers' needs E) incorrectly identifying a target market Answer: C Diff: 1Page Ref: 7 12) ________ is the act of obtaining a desired object from someone by offering something in return. A) A value proposition B) Exchange C) Bribery D) Value creation E) Donation Answer: B Diff: 1Page Ref: 7 3) A(n) ________ is the set of actual and potential buyers of a product. A) market B) audience C) group D) segment E) exchange Answer: A Diff: 1Page Ref: 7 14) Consumer research, product development, communication, distribution, pricing, and service are all core ________ activities. A) exchange B) marketing C) management D) production E) customer relationship management Answer: B Diff: 1Page Ref: 7 Objective: 1-2 15) In the case of excess demand, ________ may be required to reduce the number of customers or to shift demand temporarily or permanently. A) marketing B) demarketing C) value marketing D) surplusing E) negotiating Answer: B Diff: 1Page Ref: 9 16) The art and science of choosing target markets and building profitable relationships with them is called ________. A) marketing management B) positioning C) segmentation D) selling E) differentiation Answer: A Diff: 1Page Ref: 8 17) Selecting which segments of a population of customers to serve is called ________. A) market segmentation B) positioning C) customization D) target marketing E) managing the marketing effort Answer: D Diff: 1Page Ref: 8 18) Which of the following is the set of benefits a company promises to deliver the customer to satisfy their needs? A) a money-back guarantee B) low pricing C) good customer service D) a value proposition E) an attribute Answer: D Diff: 1Page Ref: 9 19) Which of the following marketing management orientations focuses primarily on improving efficiencies along the supply chain? A) production concept B) product concept C) selling concept D) marketing concept E) social marketing concept Answer: A Diff: 2Page Ref: 9 20) The ________ concept is aligned with the philosophy of continuous product improvement and the belief that customers will choose products that offer the most in quality, performance, and innovative features. A) product B) production C) customer D) marketing E) promotion Answer: A Diff: 1Page Ref: 10 21) The product concept says that a company should do which of the following? A) improve marketing of its best products B) market only those products with high customer appeal C) focus on the target market and make products that meet those customers' demands D) focus on making continuous product improvements E) make promoting products the top priority Answer: D Diff: 2Page Ref: 10 22) â€Å"Build a better mousetrap and the world will beat a path to your door† reflects the ________ concept. A) production B) marketing C) selling D) product E) target marketing Answer: D Diff: 2Page Ref: 10 23) Which concept calls for aggressive selling and focuses on generating transactions to obtain profitable sales? A) marketing B) production C) product D) selling E) societal marketing Answer: D Diff: 1Page Ref: 10 24) Which concept holds that achieving organizational goals depends on knowing the needs and wants of target markets and delivering the desired satisfactions better than competitors do? A) product B) production C) selling D) marketing E) equity Answer: D Diff: 1Page Ref: 10 25) A firm that uses the selling concept takes a(n) ________ approach. A) outside-in B) myopic C) inside-out D) societal E) customer service Answer: C Diff: 2Page Ref: 10 26) Though often criticized, the selling concept is particularly appropriate and effective with which of the following types of products? A) convenience B) shopping C) specialty D) unsought E) demarketed Answer: D Diff: 2Page Ref: 10 27) Customer-driven marketing usually works well when ________ and when customers ________. A) a clear need exists; are difficult to identify B) customers know what they want; are loyal to the brand C) a firm can deliver the goods desired; are thoroughly researched D) a clear need exists; know what they want E) a need exists; don't know what they want Answer: D Diff: 2Page Ref: 11 28) Marie Ortiz enjoys her work at Futuristic Designs, Inc. Her organization understands and anticipates customer needs even better than customers themselves do and creates products and services to meet current and future wants and demands. Marie's firm practices ________ marketing. A) customer-driven B) customer-driving C) relationship D) donor E) social Answer: B Diff: 2Page Ref: 11 29) When customers don't know what they want or don't even know what's possible, the most effective strategy is ________ marketing. A) customer-driven B) customer-driving C) societal D) production E) product Answer: B Diff: 2Page Ref: 11 30) The societal marketing concept seeks to establish a balance between consumer short-run wants and consumer ________. A) short-run costs and profits B) short-run ethics C) long-run welfare D) immediate health E) value propositions Answer: C Diff: 2Page Ref: 11 31) Which concept holds that firms must strive to deliver value to customers in a way that maintains or improves the consumer's and society's well-being? A) marketing B) selling C) product D) societal marketing E) equity Answer: D Diff: 1Page Ref: 11 2) The three areas of consideration that should be balanced in the societal marketing concept are consumer wants, society's interests, and ________. A) human welfare B) want satisfaction C) company profits D) short-run wants E) long-term needs Answer: C Diff: 2Page Ref: 11 33) The set of marketing tools a firm uses to implement its marketing strategy is called the ________. A) promotion mix B) product mix C) marketing mix D) TQM E) marketing effort Answer: C Diff: 2Page Ref: 12 34) Of the following, which is the most important concept of modern marketing? A) customer relationship management B) societal marketing C) consumer-generated marketing D) properly trained salespeople E) low prices Answer: A Diff: 2Page Ref: 13 35) Building, keeping, and growing profitable relationships by delivering customer value and satisfaction is called ________. A) customer lifetime value B) customer perceived value C) customer relationship management D) database marketing E) societal marketing Answer: C Diff: 1Page Ref: 13 36) Customer-perceived value is determined by a customer's ________ of the benefits and costs of a market offering relative to those of competing offers. A) personal assessment B) rational expectations C) accurate assessment D) objective evaluation E) emotional understanding Answer: A Diff: 2Page Ref: 13 37) ________ is defined as the customer's evaluation of the differences between all the benefits and all the costs of a marketing offer relative to those of competing offers. A) Customer equity B) Customer satisfaction C) Customer evangelism D) Customer-perceived value E) Marketing myopia Answer: D Diff: 1Page Ref: 13 38) Which of the following is the term for customers who make repeat purchases and tell others about their positive experiences with a product or service? A) satisfied customers B) customer evangelists C) butterflies D) full partners E) social customers Answer: B Diff: 2Page Ref: 13 39) A room upgrade offered by a hotel to a guest who often stays in the hotel is an example of a ________. A) frequency marketing program B) basic customer relationship C) club marketing program D) partner relationship management technique E) structural benefit Answer: A Diff: 2Page Ref: 16 40) In which of the following situations has a company most actively turned its consumers into marketing partners? A) American Airlines awards frequent flyer points to returning customers. B) Paige Premium Denim jeans provide a superior quality and a perfect fit. C) iRobot invites enthusiastic Roomba owners to develop and share their own programs and uses for the company's robotic vacuum. D) Best Buy distinguishes between its best customers, called angels, and its less profitable customers, called demons, stocking merchandise to appeal to separate groups of its angels. E) Toyota develops a marketing presence on social networks and other online communities. Answer: C Diff: 2Page Ref: 14 41) Using customer profitability analysis to weed out unprofitable customers and target winning ones for pampering is referred to as ________. A) customer relationship management B) positioning C) database marketing D) selective relationship management E) marketing myopia Answer: D Diff: 2Page Ref: 17 42) Pete Sanchez, a recent graduate of business school, has a different approach than his marketing manager, who believes in keeping customers at arm's length and using mass media advertising. Pete knows that today few successful firms still practice true ________ and are instead turning to selective relationship management. A) club marketing B) frequency marketing C) mass marketing D) customer satisfaction E) market segmentation Answer: C Diff: 2Page Ref: 16 3) The Niketown running club that organizes twice weekly evening runs and follow-up meetings in the Nike Store is an example of which of the following? A) a frequency marketing program B) a basic customer relationship C) a club marketing program D) a partner relationship E) a structural benefit provided for top customers Answer: C Diff: 2Page Ref: 18 44) Which of the following has NOT contributed to the deeper, more interactive nature of today's customer relationships? A) e-mail B) Web sites C) online social networks D) traditional advertising E) video sharing Answer: D Diff: 2Page Ref: 18 AACSB: Use of IT 45) Greater consumer control means that companies must rely more on marketing by ________ than by ________. A) interruption; involvement B) interaction; intrusion C) socialization; information D) producing; selling E) inspiration; competition Answer: B Diff: 2Page Ref: 18 46) To create customer value and build strong customer relationships, marketers know they cannot go it alone; therefore, they practice ________. A) partner relationship management B) database marketing C) attractive Web site design D) customer equity E) consumer-generated marketing Answer: A Diff: 1Page Ref: 19 7) In today's world, marketing should be done by ________ employees in an organization. A) only marketing B) only marketing, sales, and customer-support C) only sales and technology D) only management and marketing E) all Answer: E Diff: 1Page Ref: 19 48) Through ________, many companies today are strengthening their connections to all partners, from providers of raw materials to components to final products that are delivered to final buyers. A) supply chain management B) direct marketing C) partnership relationship marketing D) customized marketing E) equity marketing Answer: A Diff: 2Page Ref: 21 9) Suzie Chan strengthens her company's connections by treating suppliers of raw materials, vendors, and distributors as partners in delivering customer value. What type of management is she practicing? A) outside partnering B) inside partnering C) marketing D) supply chain E) customer development Answer: D Diff: 2Page Ref: 21 50) The final step in the marketing process is ________. A) capturing value from customers B) creating customer loyalty C) creating customer lifetime value D) understanding the marketplace E) designing a customer-driven marketing strategy Answer: A Diff: 1Page Ref: 21 1) Stew Leonard, the owner of a highly successful regional supermarket chain, reacts adversely to losing a single customer sale. He feels that this amounts to losing the entire stream of future purchases that a customer is likely to make if he or she remains in the area. Stew Leonard's concern is an illustration of which of the following? A) share of customer B) market share C) profitability D) customer lifetime value E) market share maintenance Answer: D Diff: 2Page Ref: 22 AACSB: Reflective Thinking 52) Which of the following is an example of consumer-generated marketing? A) Toyota's presence in online communities B) Nike's Nike Plus running Web site C) MasterCard's use of â€Å"Priceless† commercials shot by customers D) Neiman Marcus's InCircle Rewards program for its best customers E) The Lexus Covenant aimed at creating customer delight Answer: C Diff: 2Page Ref: 20 53) When an airline goes after a â€Å"share of travel† from its customers, it is attempting to increase ________. A) customer lifetime value B) share of customer C) total customer spending D) customer satisfaction E) customer ownership Answer: B Diff: 2Page Ref: 22 54) ________ is one of the best ways to increase share of customer. A) Targeting new customers B) Using bait and switch C) Cross-selling D) Relationship selling E) Partnership marketing Answer: C Diff: 2Page Ref: 22 55) Amazon. com leverages relationships with its 35 million customers by offering them music, videos, gifts, toys, consumer electronics, and office products, among other items. Based on previous purchase history, the company recommends related CDs, books, videos, or other products that might interest a customer. This most directly helps Amazon. com capture a greater ________. A) customer lifetime value B) share of customer C) profit margin D) share of market E) customer equity Answer: B Diff: 2Page Ref: 23 56) Which of the following is the total combined customer lifetime values of all a company's current and potential customers? A) share of customer B) customer lifetime value C) customer equity D) profitability E) share of market Answer: C Diff: 2Page Ref: 23 57) The ultimate aim of customer relationship management is to produce ________. A) customer equity B) market share C) sales volume D) a reliable database E) higher profit margins Answer: A Diff: 3Page Ref: 23 58) A potentially highly profitable, short-term customer is a ________. A) true friend B) butterfly C) stranger D) barnacle E) true believer Answer: B Diff: 2Page Ref: 24 59) Customers can be classified into four relationship groups, according to their profitability and projected loyalty. Which type of customers have the highest profit potential and strong loyalty? A) barnacles B) strangers C) butterflies D) true friends E) big fish Answer: D Diff: 2Page Ref: 24 60) Which of the following statements about the Internet is most accurate? A) Companies are cautiously using the Internet to build closer relationships with customers and marketing partners alike. B) After the dot-com meltdown of 2000, fewer consumers are buying products and/or services online. C) The Internet makes it easy for consumers to view, interact with, and create marketing content. D) Consumer e-commerce looks promising, but business-to-business e-commerce is declining. E) Web 2. 0 involves a less balanced approach to online marketing than the original dot-com boom did. Answer: C Diff: 2Page Ref: 26 61) Today almost every company, small and large, is affected in some way by which of the following? A) the societal marketing concept B) not-for-profit marketing C) global competition D) customer-generated marketing E) caring capitalism Answer: C Diff: 2Page Ref: 26 62) Governmental agencies are becoming more involved in marketing as the years pass. When a local government advertises keeping the area's streams and water supply cleaner, it is involved in ________. A) green marketing B) social marketing campaigns C) demarketing D) environmental marketing E) partnership marketing Answer: B Diff: 2Page Ref: 29 63) Briefly compare and contrast the concepts of needs, wants, and demands, giving an example of each. Discuss how these concepts relate to marketing practices. Answer: Human needs are states of felt deprivation. Needs are part of the human make-up; they are not created by external forces. Humans have a basic physical need for food, clothing, warmth, and safety; a basic social need for belonging and affection; and a basic individual need for knowledge and self-expression. Unlike needs, wants are not innate; instead, wants are needs shaped by culture, society, and individual personality. For example, an American needs food but wants a Big Mac and a soft drink. An American with ten dollars needs food, wants a Big Mac and soft drink, and demands lunch at McDonalds. Wants become demands when they are backed by consumers' buying power. Marketers conduct extensive research to understand customers' wants and demands. They then attempt to fulfill customers' wants and demands through their market offerings. Diff: 2Page Ref: 6 64) In a short essay, explain how and why marketers go beyond selling a product or service to create brand experiences. Answer: Sellers are most effective when they focus more on the benefits and experiences produced by their products and services than on the specific products and services themselves. Smart marketers focus on creating a brand experience, incorporating several products and services for their customers. By doing so, marketers hope to increase customer satisfaction, creating a body of customers who will repeatedly purchase their market offerings and recommend those offerings to friends. Diff: 2Page Ref: 7 65) Compare the selling and marketing concepts, listing the key components of each philosophy. Answer: The selling concept reflects an inside-out philosophy, while the marketing concept takes an outside-in perspective. The selling concept is typically practiced when an organization is marketing products or services that buyers do not normally think of purchasing, such as insurance or blood donation. Aggressive selling focuses on creating sales transactions rather than on building long-term relationships with customers, with the aim of selling what the company makes rather than making what the customer wants. The marketing concept, on the other hand, is based upon identifying the needs and wants of target markets and then satisfying those needs and wants better than competitors do. In contrast to the selling concept, marketing focuses on the customer, not the product, as the path to profits. Diff: 2Page Ref: 10 66) Briefly explain the societal marketing concept. Give an example of an organization that has effectively used the societal marketing concept. Answer: According to this concept, firms will succeed if they take underlying consumer needs and society's well being into account over the long term. A pure marketing concept can damage consumers' long-run welfare by focusing exclusively on satisfying consumers' short-run wants. Over a long period of time, this too-narrow focus can be damaging to the company. In setting their marketing strategies, marketers today need to balance company profits, consumer wants, and society's interests. Johnson & Johnson is an example of a company that has successfully implemented the societal marketing concept. The organization stresses honesty, integrity, and putting people before profits, an ethic that helped Johnson & Johnson quickly address and recover from the poisonous tampering of Tylenol capsules in 1982. Diff: 2Page Ref: 11 67) Explain why the aim of customer relationship management is to create not just customer satisfaction, but also customer delight. Answer: Customer satisfaction cannot be taken for granted. Because brand loyalty is dependent upon strong customer satisfaction, companies strive to retain, satisfy, and even delight current customers. Firms create customer delight by promising only what they can deliver and then delivering more than what they promised. They also create emotional relationships with key customers. Delighted customers make repeated purchases and become customers for life. More importantly, they also essentially become an unpaid sales force for the firm as â€Å"customer evangelists† who tell other potential customers about their positive experiences with the product. Diff: 1Page Ref: 13 68) In a short essay, discuss the challenges and advantages that new communication technologies have created for marketers. Answer: Through the Internet and related technologies, people can now interact in direct and surprisingly personal ways with large groups of others, from neighbors within a local community to people across the world. With communication technologies such as e-mail, blogs, Web sites, online communities, and online social networks, today's marketers incorporate interactive approaches that help build targeted, two-way customer relationships. Marketers can create deeper consumer involvement and a sense of community surrounding a brand, making a brand a meaningful part of consumers' conversations and lives. However, while new communication tools create relationship-building opportunities for marketers, they also create challenges. They give consumers a greater voice, and therefore greater power and control in the marketplace. Today's consumers have more information about brands than ever before, and they have a wealth of platforms for airing and sharing their brand views with other consumers. This benefits companies when views of its products are positive, but can be damaging when customers share stories of negative experiences with a company's products. Diff: 2Page Ref: 18 69) Define customer equity and explain how a company can increase it. Answer: Customer equity is the sum of the lifetime values of all a company's current and potential customers. Customer equity is dependent upon customer loyalty from a firm's profitable customers. Because customer equity is a reflection of a company's future, companies must manage it carefully, viewing customers as assets that need to be maximized. To increase customer equity, companies should work to delight their customers and establish full relationships with their most profitable customers. Diff: 1Page Ref: 23 70) Explain how the Internet has transformed the way in which we do business today. Answer: The Internet links individuals and businesses of all types to each other. The Internet allows firms access to exciting new marketspaces. The Internet has spawned an entirely new breed of â€Å"click only† companies–the â€Å"dot-coms. † The post-Internet frenzy of the late 1990s has introduced companies that are both savvy and face promising futures. These companies use a set of new Web technologies to reach customers, including blogs (web logs), vlogs (video-based logs), and social networking sites. â€Å"Brick-and-mortar† companies of the past are now â€Å"click-and-mortar† companies, with online presences aimed at attracting new customers and strengthening bonds with current customers. Approximately 65% of American Internet users now shop online, making a Web presence a necessity for any organization. Diff: 1Page Ref: 26 71) Greg Williams now has the buying power to purchase the computer system he has wanted for the last six months. Greg's want now has become a(n) ________. A) need B) necessity C) demand D) exchange E) transaction Answer: C Diff: 1Page Ref: 6 72) To avoid traffic gridlock in large metro areas, a community might use ________ to discourage travelers from driving during peak commuting hours. A) target marketing B) market segmentation C) demarketing D) marketing E) the production concept Answer: C Diff: 1Page Ref: 9 73) Cathy's Clothes is a small retail chain successfully selling women's clothing and accessories with a profitable focus on buyers who have relatively modest means. This is an example of ________. A) convenience B) social marketing C) market segmentation D) target marketing E) value packing Answer: D Diff: 2Page Ref: 8 74) Jolene's firm markets preplanning services for a mortician. She finds that most of her target market wants to avoid discussing their future funeral needs, and she must somehow first get their attention. Jolene's firm is most likely practicing the ________. A) production concept B) marketing concept C) selling concept D) relationship concept E) societal marketing concept Answer: C Diff: 2Page Ref: 10 75) Henry Ford's philosophy was to perfect the Model-T so that its cost could be reduced further for increased consumer affordability. This reflects the ________ concept. A) product B) production C) selling D) marketing E) societal marketing Answer: B Diff: 2Page Ref: 9 76) Railroads were once operated based on the thinking that users wanted trains rather than transportation, overlooking the challenge of other modes of transportation. This reflects the ________ concept. A) product B) production C) selling D) marketing E) societal marketing Answer: A Diff: 3Page Ref: 10 77) Some fast-food restaurants offer tasty and convenient food at affordable prices, but in doing so they contribute to a national obesity epidemic and environmental problems. These fast-food restaurants overlook the ________ philosophy. A) marketing concept B) product concept C) production concept D) societal marketing concept E) selling concept Answer: D Diff: 1Page Ref: 11 78) Members of the sales team at Dekko International visit only prospective customers who purchase a minimum of $50,000 of insulated wire per year. Dekko is using ________. A) selective relationship management B) a frequency marketing program C) a club marketing program D) demarketing E) a value proposition Answer: A Diff: 2Page Ref: 17 9) You have just taken a new position in an organization and you're learning about the job functions of your new colleagues. You observe that your marketing manager is heavily involved in the process of building and maintaining profitable customer relationships. Your marketing manager frequently speaks about the need to deliver superior customer value and satisfaction. Your manager is concerned with which one of the following? A) database management B) Web site hits C) the societal marketing concept D) partner relationship management E) customer relationship management Answer: E Diff: 1Page Ref: 13 0) Tommy Gray attempts to deliver customer satisfaction every day in his Audio Expressions installation business. He is a smart operator who knows that the key to this goal is to match ________ with ________. A) company performance; competition B) company performance; competitive prices C) relationship building; performance tools D) company performance; unique products E) customer expectations; company performance Answer: E Diff: 2Page Ref: 13 81) Shania works hard to foster an emotional relationship between her Internet customers and the beauty products and services that she and her staff sell. By promoting a company culture that values exceptional value and service, Shania aims to create ________ by going beyond the expected. A) customer delight B) customer satisfaction C) customer value D) customer equity E) customer involvement Answer: A Diff: 1Page Ref: 13 82) You are an assistant marketing director for a firm in a market with many low-margin customers. What type of relationship would it be most profitable for you to develop with these customers? A) full partnerships B) basic relationships C) basic partnerships D) club programs E) selective relationships Answer: B Diff: 2Page Ref: 16 3) Elisandra, a marketing manager at a regional chain restaurant, has decided to sponsor a contest calling for customers to create commercials for the restaurant. Winning entries will be posted on the organization's home page. Elisandra's plan is an example of ________. A) consumer-generated marketing B) partner relationship management C) customer lifetime value D) community development aro und a brand E) selective relationship management Answer: A Diff: 2Page Ref: 19 84) Afia, a team leader in charge of customer relationship management, is planning strategies for improving the profitability of her firm's least rofitable but loyal customers. She is also examining methods for â€Å"firing† customers in this group who cannot be made profitable. To which of the following customer relationship groups do these customers belong? A) butterflies B) true friends C) strangers D) barnacles E) short-term customers Answer: D Diff: 2Page Ref: 24 85) A church targeting different demographic groups to increase attendance is an example of ________. A) for-profit marketing B) not-for-profit marketing C) societal marketing D) customer evangelism E) caring capitalism Answer: B Diff: 2Page Ref: 28 6) Ben & Jerry's challenges all stakeholders, including employees, top management, and even ice cream scoopers in their stores, to consider individual and community welfare in their day-to -day decisions. Actions such as this by companies seizing the opportunity to do well by doing good reflects ________. A) environmentalism B) social responsibility C) profit marketing D) partnership management E) myopia Answer: B Diff: 1Page Ref: 27 Refer to the scenario below to answer the following questions. Carol Veldt, owner of Seagull Terrace, watched her investment grow from a small, seaside motel to a thriving year-round resort in just a few years. Atop a bluff overlooking the Maine coast, Seagull Terrace had attracted thousands of visits during the summer months, but then faced a tremendous downturn in business during the winter months. â€Å"But, given the industry in the nearby towns, very little year-round competition, and our close proximity to Portland,† Carol added, â€Å"I couldn't understand why seasonality had to hit Seagull Terrace so hard! † So Carol spent her first winter devising a new marketing plan. She put together a promotional package designed to attract business travelers year-round. Carol's plan, then, involved a seasonal promotional gimmick? o be implemented from early winter to late spring–that would attract the same numbers as the large summer crowd. Her idea worked! During her second winter, Carol greeted numerous business travelers–both satisfied repeat guests as well as new guests who had been snagged by her promotional appeals. â€Å"We still have a long way to go,† Carol admitted. â€Å"Our delicatessen offers delicious entrees, but we'd like to expand that. We provide health club privileges off-site, but we'd like to eventually provide our own. These are goals I hope to achieve in a few years. Our first project, however, included a renovation of our guest rooms and I'm quite proud of the results. † Carol then added, â€Å"Actually there are so many possibilities! With an indoor pool area, I will eventually offer weekend get-aways throughout winter. † 87) Which of the following groups is specifically part of Seagull Terrace's target market? A) seasonal business travelers B) young families C) retirees D) summer campers E) athletes Answer: A Diff: 1Page Ref: 8 88) Carol Veldt's use of â€Å"promotional gimmicks† is an example of the ________ concept. A) selling B) marketing C) product D) production E) societal marketing Answer: A Diff: 2Page Ref: 10 89) Renovations of the guest rooms at the Seagull Terrace and plans to add an indoor pool area are examples of the ________ concept. A) selling B) marketing C) product D) production E) societal marketing Answer: C Diff: 2Page Ref: 10 90) Carol Veldt has decided to ask selected guests to participate in an extensive survey about their experience at Seagull Terrace and about their most desired amenities and vacation experiences. By implementing the suggestions she receives from guests, Carol would be following the ________ concept. A) production B) product C) selling D) marketing E) societal Answer: D Diff: 2Page Ref: 10 91) What should sellers consider if they wish to avoid marketing myopia? Answer: Sellers should consider the particular benefits and experiences desired by their customers, and not just pay attention to the specific products they offer. Diff: 1Page Ref: 6 92) You are a manufacturer of tents, sleeping bags, and outdoor cooking equipment. How might you go about creating brand experiences for your customers? Answer: Such manufacturers should focus on the benefits enjoyed through the use of their products-access to the great outdoors, shared family experiences, and relived memories of the consumer's youth. Diff: 1Page Ref: 7 93) Think about suppliers and other marketing partners. A modern marketing system relies on profitable relationships all along the way. How might Wal-Mart rely on their marketing partners in order to offer low prices? Answer: Wal-Mart must rely on suppliers that will provide merchandise at low costs, a low-cost and efficient distribution system, an accurate and efficient customer relationship database system, and a strong partnership with each of the members of its supply chain. Diff: 1Page Ref: 8 4) The marketing team at Bead Beautiful, a line of jewelry targeted at pre-teenage girls, is meeting to formulate the products' value proposition. What should team members consider as they define a value proposition for Bead Beautiful? Answer: In considering Bead Beautiful's value proposition, the marketing team should identify the benefits and values the company promises to deliver to customers to satisfy their needs. The value proposition should differentiate Bead Beaut iful from other similar products, answering the customer's question â€Å"Why should I buy this brand rather than a competitor's? Diff: 2Page Ref: 9 95) Company X carries organizational and office supplies and follows the selling concept. Explain how Company X may lose sight of customer relationships with their marketing orientation. Answer: The company's aim is to sell its supplies rather than make what the market wants; such a strategy creates sales transactions but not long-term relationships. The company's likely faulty assumption is that customers who are persuaded to buy the product will like it or that they will buy the product again even if they weren't really initially satisfied. Company X will not foster customer loyalty with this approach. Diff: 2Page Ref: 10 96) Explain why electronics and pharmaceuticals manufacturers may use customer-driving marketing. Answer: In such industries, consumers do not know exactly what new products are available; therefore, consumers rely on such firms to tell them what they need. Diff: 2Page Ref: 11 97) What determines whether sellers create basic relationships or full partnerships with customers? Answer: The type of relationship a seller seeks to create with its customers is dependent on the number of customers and their profitability. A company with many low-margin customers develops basic relationships; a company with just a few high-margin customers invests resources to create full partnerships. Diff: 1Page Ref: 16 98) How can a marketer increase â€Å"share of customer†? Answer: The marketer can offer greater variety to customers; in addition, the marketer can train employees to cross-sell and up-sell in order to market more products and services to existing customers. Diff: 2Page Ref: 22-23 99) Explain what marketers can expect from individuals in the customer relationship group classified as â€Å"butterflies. Answer: â€Å"Butterflies† are profitable but not loyal. Marketers should enjoy this type of customer â€Å"for the moment† because they soon flutter off. Marketers should create profitable and satisfying transactions with â€Å"butterflies,† then cease investing in them until the next time around. Marketers can expect transactions with butterflies when conditions are optima l for the customer, but they should not expect butterflies to become loyal customers. Diff: 2Page Ref: 24 AACSB: Analytic Skills Skill: Application Objective: 1-4 100) Able works in the marketing department of an international company. In what ways might Able use modern technologies to conduct market research in order to learn more about and better serve his company's customers? Answer: Able could use videoconferencing to monitor customer focus groups discussing the company's products and services in various locations. Able could use online data services to learn more about the needs and wants of his customers, or he could create a customer database for the company to target individual customers with tailored offers. Diff: 2Page Ref: 25 101) In what ways might even a local retailer find itself touched by global competition? Answer: A local retailer might have global suppliers and customers. The retailer's goods may come from abroad, or components of those goods may be produced or assembled abroad. In addition, a local retailer may also sell goods over the Internet to international customers. Diff: 1Page Ref: 27 102) How is marketing being applied in the not-for-profit sector? Answer: Firms in the not-for-profit sector use marketing to enhance their images, to encourage donor marketing to attract memberships and donors, and to design social marketing campaigns to encourage specific causes. Diff: 2Page Ref: 28 -THE END-