Supply Chain for Audi Essay Example for Free

Supply Chain for Audi EssaySupply Chain Research Submitted by Ahmed El-Barky Outlines (Topic 1) 12345Activities. securities industry and competitors. Supply chain design. SWOT analysis. References. 1- Activities for Audi. Audi is unrivalled of the best cars in the world. In the beginning I leave behind talk about Audis activities. First of all we all know the Audi is a German manufacturing business of Cars. Producing a lot of types of cars starting from Supermini to SUV cars in different prices with different categories. Audi is a brand from the group of Volkswagen. The confederacy itself located in Ingolstadt, Germany The Company name comes from the founder name Who August Horch, His sir name means (Listen) in Germany and when you translate it into Latin it becomes Audi. 2- Audi Competitors. One of the biggest competitor towards Audi is BMW and of course the ambition between Audi A4 and BMW 3 series. And BMW X serial publication and Audi Q7. Other competitor is Mercedes an d they be competing with Audi A2 and Mercedes A class. 3- Supply Chain Design. Customer 4- SWOT Analysis. -Strengths Audis Brand. Audi is one of the intimately valuable cars in cars industry. The positioning of this car is really towering for the customer they position it as high prestige according to the design and the style. -Strong hard currency flow Company operations during the period 2003-2006. The guild increase its cash flow by 16% . according to that the cash equivalent increases from 1,207. 5 gazillion Euro to 4,884million.This is strength because with strong cash that will help the company to achieve its plans. Weaknesses Focusing only on Germany 70. 5% of the gross for this company came from Germany Market. That will affect the company revenue because if the economy in Germany is not growing or gross revenue in Germany is not going well. Or the competition in this area becomes higher. Small amount of work Audi has a small amount of production according to its Com petitors for Example BMW produced 1. 1 million units and Mercedes 1. 2 million unit and for Audi in the same year it was 0. 9 Million unit that will affect the revenue of the company. ecause in the same year the revenues for BMW was 48,999 million Euro and for Audi it was 31,142 million Euro in the same year. Opportunities Sales in china China is the third worlds astronomicst car grocery after US and Japan. China expectations are that it will be the world largest in 2015. Audi is the chines market since 1988 and it represents 10% from the whole market. Audi became back in the chines market in 2006 by Audi A6 modified engine. Russian market. Russia is one of the fast growing car markets in the world. The one-year growth was 30% in 2006 compared to 2005.Accourding to those changing Audi is preparing itself to compete in this market throw a large net of dealers and satellite service workshops in Russia. Middle East Market The Arab Gulf Area is one of the most important areas fo r opulence cars. Many of automotive industries start to establish their own factories there. The luxury car Is expected to grow 20% for the next 3 years. Towards that the company started to invest a lot for the luxury cars there like Audi Q7. Threats Material prices Cost of the raw material such as aluminum and separate for this industry is rising.That will affect the company because the prices will be higher and that will increase the competition for the Japanese companies. Economy in Eurozone 90% from the revenue for Audi comes from Eurozone market and the euro economy is declining so its besides hard to get the target revenue in this market only.