Analysis of Coca Cola Company Essay -- Coca Cola Case Study, SWOT Anal

1.IntroductionFor over 126 years, coca plant Cola has been shaped as universes largest beverage guild together with its subsidiary brands. The United States, as coca plant Colas international headquarters, has one of the largest populations where Coke is the briny beverage for most of the consumers. The purpose of this essay is to determine whether the environmental changes in the United States are beneficial for coca Cola confederacy to operate more(prenominal) markets in the future. This essay will explore both the Coca Cola Company as well as the market in the United States. The tools used for this examination include a SWOT abbreviation of Coca Cola Company and PEST analysis of United States. In addition, we will examine Porters 5 forces of the beverage industry in the United States and we will conclude with a list of recommendations. 2.Company understate The Coca Cola Company has served various kinds of drinks from 1866 until present. As expected, Coca Cola Company made $48 billion net run revenues, $9 billion net income, and $162 billion market capitalization in 2012. These huge amounts of earnings in 2012 proving that the Coca Cola Company makes galactic profit successfully within a year. Besides profit that is achieved, Coca Cola Company also ranked by Interbrand as military personnels Most Valuable Brand with $77.8 billion in 2012. Moreover, the company supports over 280 physical activities or nutrition education programs in more than 115 countries around the world (The Coca Cola Company, 2013). 3.Country Background United States (US) is the worlds third largest country by size of it (9,826,675 square per kilometer) and by population with 50 states and the District of Columbia (316,438,601 people). The important urban areas by population are Washington, DC... ...a-Cola Bottling Co. Consolidated. Wikivest. Retrieved on 28 January 2014 from http//www.wikinvest.com/ post/Coca-Cola_Bottling_Co._Consolidated_%28COKE%29SWOT analysis of Coca Co la. (2013). Strategic Management Insight. Retrieved on 20 January 2014 from http//www.strategicmanagementinsight.com/swot-analyses/coca-cola-swot-analysis.htmlThe Coca-Cola Company. (2013). Retrieved on 19 January 2014 from http//www.coca-colacompany.comPanda, T. K. (2007). Marketing Management Text and cases (2nd ed.). revolutionary Delhi Anurag Jain.Pestal Analysis of Coke. (2009). Scribd. Retrieved on 31 January 2014 from http//www.scribd.com/doc/18975870/Pestal-Analysis-of-CokeWahlen, J., Baginski, S., & Bradshaw, B. (2010). Financial reporting, financial rumor analysis and valuation A strategic perspective (7th ed.). United States of the States South-Western Cengage Learning.