About KFC Essay

Col wizardl Harland Sanders, born September 9, 1890, actively began franchising his complainer moving in at the age of 65. Now, the KFC business he started has grown to be one of the largest sprightly dish food service forms in the human race. And Colonel Sanders, a quick service eatery pioneer, has become a symbol of entrepreneurial spirit. to a greater extent than than a billion of the Colonels finger lickin good chicken dinners argon served annually. And not just in North America. The Colonels cooking is getable in much than 80 countries and territories around the world.When the Colonel was 6, his father died. His fix was strained to go to work, and young Harland had to take c ar of his three-year-old brother and baby sister. This meant doing oftentimes of the family cooking. By the age of seven, he was a master of several regional dishes.At age 10, he got his frontmost job working on a nearby farm for $2 a month. When he was 12, his mother remarried and he left his h ome near Henryville, Ind., for a job on a farm in Greenwood, Ind. He held a series of jobs all over the next few years, first as a 15-year-old streetcar director in invigorated Albany, Ind., and then as a 16-year-old private, selliering for six months in Cuba.After that he was a railroad fireman, studied police force by correspondence, practiced in justice of the peace courts, sold insurance, operated an Ohio River steamboat ferry, sold tires, and operated service stations. When he was 40, the Colonel began cooking for hungry travelers who stopped at his service station in Corbin, Ky. He didnt have a restaurant then, but served folks on his own dining table in the musical accompaniment quarters of his service station.As more people started glide slope just for food, he moved across the street to a motel and restaurant that seated 142 people. Over the next nine years, he perfected his mystic blend of 11 herbs and spices and the basic cooking technique that is still employ to day.Sanders fame grew. Governor Ruby Laffoon made him a Kentucky Colonel in 1935 in recognition of his contributions to the states cuisine. And in 1939, his establishment was first listed in Duncan Hines Adventures in Good Eating.In the early 1950s a new interstate higher(prenominal)way was planned to bypass the town of Corbin. see an end to his business, the Colonel auctioned off his surgerys. After paying his bills, he was reduced to living on his $105 loving Security checks.Confident of the quality of his hot up chicken, the Colonel devoted himself to the chicken franchising business that he started in 1952. He traveled across the country by car from restaurant to restaurant, cooking batches of chicken for restaurant owners and their employees. If the reaction was favorable, he entered into a handshake agreement on a deal that stipulated a payment to him of a nickel for distributively chicken the restaurant sold. By 1964, Colonel Sanders had more than 600 franchised outlet s for his chicken in the united States and Canada. That year, he sold his interest in the U.S. company for $2 billion to a group of investors including rear end Y. Brown Jr., who later was governor of Kentucky from 1980 to 1984. The Colonel remained a public spokesman for the company. In 1976, an free-lance survey ranked the Colonel as the worlds second most recognizable celebrity.Under the new owners, Kentucky heat up Chicken Corporation grew rapidly. It went public on March 17, 1966, and was listed on the New York Stock Exchange on January 16, 1969. More than 3,500 franchised and company-owned restaurants were in worldwide operation when Heublein Inc. acquired KFC Corporation on July 8, 1971, for $285 million.Kentucky Fried Chicken became a subsidiary of R.J. Reynolds Industries, Inc. (now RJR Nabisco, Inc.), when Heublein Inc. was acquired by Reynolds in 1982. KFC was acquired in October 1986 from RJR Nabisco, Inc. by PepsiCo, Inc., for approximately $840 million.In January 1997, PepsiCo, Inc. announced the byproduct of its quick service restaurants KFC, Taco price and Pizza shack into an independentrestaurant company, Tricon Global Restaurants, Inc. In May 2002, the company announced it authoritative shareholders approval to change its corporation name to Yum Brands, Inc. The company, which owns A&W All-American Food Restaurants, KFC, Long John capitals, Pizza Hut and Taco campana restaurants, is the worlds largest restaurant company in terms of system units with nearly 32,500 in more than 100 countries and territories.Until he was fatally sick with leukemia in 1980 at the age of 90, the Colonel traveled 250,000 miles a year see the KFC restaurants around the world.And it all began with a 65-year-old gentleman who used his $105 Social Security check to start a business.KFCKFC operates in 74 countries and territories passim the world under the name Kentucky Fried Chicken and/or KFC. It was founded in Corbin, Kentucky by Colonel Harland D. San ders, an early developer of the quick service food business and a pioneer of the restaurant franchise concept. The Colonel perfected his secret blend of 11 herbs and spices for Kentucky Fried Chicken in 1939 and signed up his first franchisee in 1952. By the time KFC was acquired by PepsiCo in 1986, it had grown to approximately 6,600 units in 55 countries and territories.KFC restaurants digest fried chicken products and some also offer non-fried chicken-on-the-bone products, with the principal first appearance items sold in pieces under the names fender Recipe, Extra Tasty Crispy and Tender Roast. Other principal entree items include Chunky Chicken Pot Pies, Colonels Crispy Strips, and discordant chicken sandwiches. KFC restaurants also offer a variety of side items, such(prenominal) as biscuits, mashed potatoes and gravy, cole slaw and corn, as well as desserts and non-alcoholic beverages. Their interior decoration is characterized by the image of the Colonel and distinctive p ackaging includes the Bucket of chicken.In 1996, KFCs worldwide system gross sales of over $8 billion grew sudden than the industry average even though the number of restaurants in its international system did not materially increase. This growth was largely due to the intrusion of new products as shown by the fact that same computer storage sales in Company-operated stores in the U.S. increased 6%. In 1995, same store sales for Company-operated stores in the U.S. were also strong, increasing 7%. For the first fractional of 1997, KFC same store sales growth for Company-operated units in the U.S. was consistently appointed heading in a 4% growth rate for the 24 workweek period. Average U.S. system-wide sales per traditional unit in 1996 were $775,000.YUM BRANDSThe Yum Brands, Inc. organization is before long made up of six subsidiaries organized around its five core group concepts, KFC, Pizza Hut, Taco Bell, A&W All-American Food Restaurants and Long John Silvers. Yum Bran ds and KFC is based in Louisville, Kentucky Pizza Hut and Yum Restaurants International are headquartered in Dallas, Texas Taco Bell is based in Irvine, California and A & W All-American Food Restaurants and Long John Silvers are based in Lexington, Kentucky. separately of Yum Brands concepts are engaged in the operation, development, franchising and licensing of a system of both traditional and non-traditional QSR units. Non-traditional units include express units and kiosks which have a more limited circuit board and operate in non-traditional locations like airports, gas and convenience stores, stadiums, amusement put and colleges, where a full-scale traditional outlet would not be functional or efficient. In addition, there are approximately 367 units housing more than one concept (2n1s). Of these, approximately 354 units offer both the full KFC bill and a limited visiting card of Taco Bell products, and approximately 13 units offer both the full KFC menu and a limited menu of Pizza Hut products.In each concept, consumers can either dine in or carry out food. In addition, Taco Bell and KFC offer a drive-through option in many stores. Pizza Hutand, on a much more limited basis, KFC offer tar service.Each concept has proprietary menu items and emphasizes the preparation of food with high quality ingredients as well as queer recipes and special seasonings to go away appealing, tasty and attractive food at competitive prices.VISIONOur passion, as a restaurant company, is to put a YUM on peoples faces around the world, satisfying guests every time they eat our food and doing it best(p) than any other restaurant company. A&W, KFC, Long John Silvers, Pizza Hut, and Taco Bell offer customers food they crave, comeback value, and customer-focused teams. The unique eating experience at each of our restaurants make our customers smile and juice up their loyalty for life. Toward that end, our 750,000 associates around the world are trained to be customer man iacs.With sales now in excess of $1 billion in Australia, we have proof positive of the power of Customer Mania. But whats at its core? Three things, really Operational excellence immense marketing and advertising Real sit up and take chance upon customer serviceWhen we took the concept of Mania to our Restaurant Team Members the knowing people who deal with our customers day in, day out, every day they embraced it with passion. They took the design and ran with it, becoming powerful catalysts for change throughout our entire organization wherefore? Simple Customer Mania unlocked their enthusiasm and creativity, empowering them to do whatsoever it takes to satisfy guests.Listening to the section of the CustomerCustomer Mania is a great concept, but how would we give it meat? By listening to the Voice of the Customer One initiative we undertook in Australia was to invite RGMs to customer interrogation sessions, where they could closely observe customers talking about their experiences in our restaurants. Their stories good and icky were telling. Customers complained about speed and communication in the KFC drive-thrus, and the lack of ready entry to a manager in the restaurant.As a direct result of these focus groups, our Customer Mania team developed two grave initiatives Improving our drive-thru facilities and service to make them more customer-friendly, and revamping our problem resolution process. Drive-thru We embarked on building large glass boxes at the entry to drive-thrus, with menus and an attendant switch the speaker. These changes will make the drive-thru experience much more personal and more responsive. Problem resolution process We took our best frontline workers, put them through surplus LAST training, and empowered them to resolve customer complaints on the spot. As a result, customer complaints made to the home office have been reduced dramatically down over 50%Its all about leadershipNo doubt weve got a long way to go. But its clear to me that the five leadership principles weve established for Customer Mania are working, and are worth sharing Lead from the top Stay the course, raise a five-year journey mindset Be consistent Recognize, recognize, recognize square off what success looks like Good luck, and Yum to you