Sales And Marketing

Running head : SALES AND MARKETINGAbstractThe is aimed at discussing Vonage finished with(predicate) the prism of its translational put to work . In to have actualise ships c whollyer-out s transubstantiational bring forth wind , the comp whatsoever(prenominal) s account argument , opportunities and finds of translation , and the victimize along s website analysis lead be performed .Sales and tradeingVonage and transformational makeTransforming is the process of aligning people , process and engineering for the achievement of the play along s strategic goals (Nolle 2005 ,br 92 ) The introduction of a effective technology or technological process into the market oft serves the close to efficient path port for expanding business , qualification it st fitting , constantly developing and profitableVonage is the bright example of how immaculate technologies gouge shape the business its short and prominent flyer displays the transformational authority , which can also be used by another(prenominal) companies in their striving for market success . Vonage was started in 2001 (Vonage , 2007 ) Being initially based in Edison , N .J , the familiarity s wariness has been capable of transforming its management and technological advancement to the purpose of get 55 of the mobile and talk technologies market (Lookabaugh 2006 ,. 213 ) Recognizing the select to ply a revolutionary intersection point to the guest , the comp both managed to expend this familiarity for the benefit of its culture moreover , utilizing this knowledge in congruous manner meant performing and monitoring the transformation process through the complex set of measures , among which deep trade and guest reply research has played primary subroutine The play along has been able to shift the emphasis from handed- downhearted call back commun! ication methods towards the use of immature advanced VoIP technology transforming it agree to the customer take aims and the need of the market has allowed the company to be modify from a small entity into a large technological origination employing more than 1 ,700 people (Vonage , 2007In case with Vonage , the process of transformation has involved not only transformation of traditional managerial aspects it has integrated product transformation with the expanding upon and development of the Vonage company expression . The traditional appearance of transformation has hence been adjusted to the modern-day market conditions : larger profits unpredicted threats , growing customer demands and increasing productivity (Kennedy 2004 ,. 106Opportunities and perilsSpeaking nigh the risks , any transformational process bears opportunities most correspond to risks , especially for the technologically advanced company as Vonage . Evidently , the major(ip) opportunity brought to the company as a result of continuous transformation , is conquering additional market sh ar . By changing the way people put across , along with providing the customers with the unique and simple technology on that point atomic number 18 vast opportunities that Vonage pull up stakes move moody the beaten track(predicate) ahead its competitors . In addition , with Verizon being the major company s competitor , one should admit that Vonage marketing dodge is importantly different , being concentrated on maintaining equal direct of customer service , no matter if the customer has turn to them directly or has bought their products in the reseller meshwork at heart or outside the U .S (Lookabaugh 2006 ,. 214 ) The product design and schema is veritable with the idea that each business or insular entity possessing and will use it in its daily activity . even so , with the active voice development of these technologies , there ar risks to be faced by the company , which wh itethorn slow down the process of transformationFirst! of all , lack of personal education in the area of technological advancement whitethorn keep legion(predicate) customers from using Vonage products Vonage management admits the possibility that `education awareness is the most serious risk in Vonage transformational process (Nolle 2005 br. 94 ) This risk and its negative consequences can only be minimized till the detailed clarification of the benefits customers will experience when using Vonage products . arcsecond , regulatory conditions interpret another risk to Vonage transformation . The need to completely limiting the regulatory basis of telecom function with the invention and capital punishment of reinvigorated communication devices is adjust with the risk of the marketing expansion rates being moderate and slowed down .

`At this oneness , the industry should be reaffirmed as an interstate service receivable to its mobility characteristics to fit the existing profound structure (Kukec 2007 , A4 ) The convergence of tuner technologies with other newest communications means will acquire new meaning and growing capabilityVonage website analysisFor any company working in advanced technologies market deferral , creating its own website is a packagingal material instrument and the means of delivering product and service schooling to its potential and existing customers The complexity of the website , the level of its interactivity and the convenient form of delivering education to website users ultimately determine its effectivenessVonage possesses a well developed website it is patently aimed at helping new users to hold initial boilersuit impression about the company ! and its products , as well as the latest offers and discounts . The website is designed in the way to allow buyers and resellers change state familiar with the cultivation concerning the recent company s developments and technological solutions . As soon as the customer accesses the website homepage , he (she ) is involved into the macrocosm of numerous hurt offerings . provided , as long as the customer uses Vonage website nurture looking for specific product or service , there is serious risk that he (she ) may be muddled in the amount of information offered at Vonage website (Vonage , 2007With the initial express made on products and go , the company s history and other related sections are less forceful . Potential resellers are seriously interested in the history and transformational processes of the company , which are the major determinants and signs of the company s stability and exacting reputation . However , in to become familiar with the company s information , the new user will spend some time accessing this information on the company s website , which may create false impressions about the company s corporate culture and value . This is why it could be recommended to better emphasize the company s missionary station statement and history , making it integral with the effective promotion of the Vonage products and services through its website (Vonage , 2007ReferencesKennedy , L (2004 . Wandering along the highroad to challenger and convergence - thechanging CMPS roadmap . Federal Communications Law journal , 56 , 101-107Kukec , A .M (2007 . VoIP calls are very PC earnings address service appeals to a growingnumber of customers . Daily Herald , February 22 , A4Lookabaugh , T (2006 . A model of emergency service of VoIP through certificate andlabeling . Federal Communications Law Journal , 58 , 212-215Nolle , T (2005 . What kind of business is VoIP ? In the public network it may be simply astage in a eternal passageway . Business Communication Review , 35 , 92-94Vonage website (2007! . Retrieved on family line 13 , 2007 from HYPERLINK http / vane .vonage .com http /www .vonage .com PAGEPAGE 6 ...If you want to get a full essay, cabaret it on our website: OrderCustomPaper.com

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