The implications of supermarket development for horticultural grangers and conventional marketing systems in Asia by Andrew W. Shepherd Agricultural Management, Marketing and Finance Service FAO, capital of Italy revise version of paper first presented to the FAO/AFMA/FAMA Regional shop class on the Growth of Supermarkets as Retailers of Fresh Produce, Kuala Lumpur, October 4-7, 2004 capital of Italy, 2005 ! # The implications of supermarket development for horticultural farmers and traditional marketing systems in Asia1 by Andrew W. Shepherd FAO, Rome incoming Increasing attention is being paid to the yield of supermarkets in countries outside of North America and europium. Numerous studies set out been carried out, initially in Latin America and, more recently, in key and Eastern Europe, Southern Africa and Asia. However, these studies, while identifying the growth of supermarkets and the changes in put out chains that leave been caused by this growt h, have made relatively little progress in identifying steps that need to be taken to help farmers adapt to the immature realities of supplying novel fruits and ve numberables to large retailers.

By bringing unitedly supermarket representatives, wholesalers, g overnment officials, farmer representatives and those who work with farmers, at a store held in Kuala Lumpur in October 2004, 2 it was hoped to contribute to an increased catch of the issues that needed to be addressed. This paper is based on the unmatchable presented to that workshop by the author, subsequently amended to take level of contributions b y the participants and research that has be! come available since October. Trends and reasons for them In oftentimes of Western Europe and in North America supermarkets and hypermarkets instantly account for intumesce over two-thirds of all food retailing. In some different countries the share is believed to be now over 50 per cent, or quickly reaching that figure. There has for certain been a rapid growth in the role of supermarkets in almost...If you want to get a full essay, order it on our website:
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